5 Reasons Why Users Will Ditch A Talking Website
It is common for users to users to visit a domain and leave as fast as they came in. The decision to stay or leave a site is decided within the first thirty seconds or so. The reason this happens to your talking website maybe the wrong approach to pull customers. You need to rectify the problem as fast as possible to reduce the number of bounced hits registered. Most people who leave your domain due to whatever reason are unlikely to ever return again. There is always a better option or offer online and it’s just a click away.
Sample these five common reasons for bounced conversions due to inappropriate video application :
Reason 1: Long Videos
There is nothing worse than a long winding sales pitch. Internet users are an impatient lot. The reason people shop online is because of lack of time to do it physically and convenience. Reduce the word count of your presentation as much as possible. Brevity and value added content should be the main features of the clip.
Reason 2: Deceptive Sales Pitch
Most people readily identify phony sales pitches. This is why you are encouraged to go for professional web Presenters. The presenter is a key ingredient to delivering the message effectively. They should pull not push potential customers or clients away from your domain. You can only achieve this by the use of a brief candid statement on how you can solve client’s problems.
Reason 3: Beating around the Bushes
Viewers are irked by an advert or video that does not get to the point straightforwardly. You lose the audience when you continually exhort the features of your products or services. Consumers tend to believe the opinion of others rather than yours with regards to product or service quality. Hence, do not focus on point of sale per se. Instead, the video should focus on the benefits the client stands to gain from products or services.
Reason 4: Poor Quality Video
Web videos such as those on YouTube and other sites are hardly perfect in terms of quality. Web users are not quite discerning in terms of quality standards for videos. Nonetheless, this does not imply that you use poor quality video presentations in your domain. This might reflect poorly on your brands image and level of services. Verify on the quality of picture breaks, sound, acting and lighting before using the presentation.
Reason 5: Generic Content
There are millions of videos in the internet. How does your presentation differ from the rest? Spend time to create unique and catchy clips that will capture the attention of your target audience. Use appropriate language, words and actions that appeals to the target niche. Interactive graphics, links and call to action message are part and parcel of high quality presentations.
The five reasons outlined above point out to why your video presenters may not be bearing fruit. Avoid them and you will be well on your way to achieving increased hits and conversions for your business.
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