New Age Grey Market Solution

06.09.2011 | Author: ricky01 | Posted in Software
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Grey Market sales generally exist in a market scenario where any product or good is purchased or sold beyond a manufacturer’s approved trading networks. This is separate from a black market, as the goods in a grey market are authorized and legal. A perfect instance of grey market would be a person attempting to sell a product of which he/she has no license.
In today’s competitive world, there are primarily two kinds of grey markets. The first category deals with the imported manufactured products that are otherwise expensive or unavailable. The second is selling those goods or products that are not present in the market. Examples of this would be the selling a certain software version or game system even before it officially forays in to the market.
However, grey market products and goods can be as expensive and detrimental as counterfeits. Sales in these markets have a negative influence on users expecting the authentic manufacturer’s warranty. At the same time, it hinders the genuine channels and revenues as well.
How do products find their way to the Grey Markets?
Generally, products reach the grey market when a legitimate channel releases the goods to unapproved dealers who in turn sell them at a discounted price, while representing the product to be authentic and with warranty. On most cases, these are older goods that have been left unused or dumped as new products made it to the market. Hence, we see that the grey market sales subtract the sales away from fresh products and have an effect on the distributor’s loyalty.
New Age Grey Market Solution
Keeping in mind all these situations, service providers have come up with SaaS based software solution that helps you to avail all the sources about your product’s selling price globally. Hence, once you have this piece of information you can take the required action against the violators. These innovative grey market solutions enable you to recapture lost market share, revenues and even brand reputation. This is done by strengthening the value chain systems. Furthermore, you have the power to track down the distributors accountable for delivering these goods in the grey market act accordingly.

Grey Market sales generally exist in a market scenario where any product or good is purchased or sold beyond a manufacturer’s approved trading networks. This is separate from a black market, as the goods in a grey market are authorized and legal. A perfect instance of grey market would be a person attempting to sell a product of which he/she has no license.In today’s competitive world, there are primarily two kinds of grey markets. The first category deals with the imported manufactured products that are otherwise expensive or unavailable. The second is selling those goods or products that are not present in the market. Examples of this would be the selling a certain software version or game system even before it officially forays in to the market.However, grey market products and goods can be as expensive and detrimental as counterfeits. Sales in these markets have a negative influence on users expecting the authentic manufacturer’s warranty. At the same time, it hinders the genuine channels and revenues as well.How do products find their way to the Grey Markets?Generally, products reach the grey market when a legitimate channel releases the goods to unapproved dealers who in turn sell them at a discounted price, while representing the product to be authentic and with warranty. On most cases, these are older goods that have been left unused or dumped as new products made it to the market. Hence, we see that the grey market sales subtract the sales away from fresh products and have an effect on the distributor’s loyalty.New Age Grey Market SolutionKeeping in mind all these situations, service providers have come up with SaaS based software solution that helps you to avail all the sources about your product’s selling price globally. Hence, once you have this piece of information you can take the required action against the violators. These innovative grey market solutions enable you to recapture lost market share, revenues and even brand reputation. This is done by strengthening the value chain systems. Furthermore, you have the power to track down the distributors accountable for delivering these goods in the grey market act accordingly.

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