Ways to carry impactful off site promotion in business seo
All of us are aware that importance of SEO is increasing with every passing day. People can be unaware of this truth that what they have learnt previous night can become absolute next day. The only approach not to lag behind in race of Search Engine Optimization is to update her knowledge frequently by reading SEO news. Being a Search Engine Optimization professional, I feel it’s our obligation to make people aware of some methodologies that deal with Offsite Search Engine Optimization. You may be well versed with most of methodologies, or some might be hidden gems for you.
Important Note: These methodologies were done after onsite Search Engine Optimization was over.
1) Community Creation: Also termed as online reputation management, it is initial stage which you must do. Create account with popular social networking websites e.g. Face book, MySpace, Orkut, LinkedIn and build a profile for your site. Invite friends, share useful content among them & promote your profile. This can help you to build an online reputation. To summarize this is popularly known as Web 2.0.
2) Blogging: It is among numerous useful ways to endorse your company’s website online. Write a post with original content. Make sure to express precisely to readers. Never forget to promote your website’s blog in blog search engines as well as in directories. You can post comments at other sites also. If you are not good at writing content, pay someone! 3) Forums: If possible, create online discussion board on your website. Add your known people to start new thread. Write thread in other niche related forums. Your signatures can provide you valuable back links.
4) Submission in popular Search Engines: Another important step. Submit your website in popular search engines. To name few: Google, Bing, Yahoo, Alexa, All the web.
5) Directory Submission: These days’ people think that submissions in directories are not effective. Although in my view it is still alive. Only thing you need to be concerned is about PR of URL in which you will be submitting your website as well as category in which site would be submitted. Make sure to submit your site in Zoom info, DMOZ, One mission. Never go for paid listings.
6). Social Bookmarking: It can be a powerful technique but never abuse it. Newbie’s submit bookmarks in social bookmarking sites without having knowledge right methods to gain benefit from these sites. Make sure to handle tags in a right manner. Some do follow back links can give a big increase your search engine positions.
7) Article Submission: It is one of oldest ways to have back links. Add your website link in high Page Rank article directories like Go Articles, Buzzle, Ezine etc.
8). Press Release: Submit your press release in websites like Open PR, 1888pressrelease, PR leap. This might help your website to get added in Google News.
9) Answers: Help people; people will help you. Answer questions asked by people online. Many times you can place a back link of your site in resource box. Some good websites are: Yahoo answers, Cha, Answer Bag etc. Remember don’t overdo!
10) Ad words: If you don’t have time to put in all these strategies &are still in need of visitors, Ad words is another alternative to you. Request: Never spam these strategies. You just need to build a plan and then make sure to follow it. You will get top rankings for sure!
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