2010 bathroom products market forecast – Bathroom – Hardware Industry – 1064nm d
Bathroom Development of the industry are ups and downs, but also have ups and downs, the current annual production of sanitary ceramics in China has reached 1.5 millions of pieces, the annual export volume has reached more than 5000 million, while according to industry conservatively estimates that in 2010 China Bathroom market reached 45 million of annual consumption, is no doubt that China has become the world's largest sanitary ware producer and consumer.
2009, China can be described as turbulent bath industry, foreign brands has accelerated the rate of expansion in the Chinese market, Taiwan-funded enterprises also have to optimize the integration of resources. The export frustrated Chaozhou sanitary enterprises, but also set his sights on the domestic market. Bath's crowded domestic market can be described as, princes disputes. In 2009, after the parties under the influence of a high in 2010, what will happen the domestic sanitary ware market change? Recently, multi-reporter data compiled from several different angles sanitary industry in China was predicted.
Technical breakthrough to improve the status of the industry
"Sanitary industry is the core technology, mainly in the toilet area. Sanitary industry in China failed to break the core technology is difficult to lead the industry trend, business, the right to speak." This is a bathroom, a senior industry people, then technology restricting the development of China's sanitary ware brand one of the reasons, the sanitary industry's core technology, primarily toilet flushing technology, followed by glazed anti-pollution problems. It is reported that foreign brands have core technology because, they were able to control the Chinese market has the right to speak.
American Standard in 1984 to enter the Chinese market, once lead. Around 2000-2003, Kohler Bath came from behind to grasp the industry the right to speak. Since 2003, TOTO has been is dominated by foreign brands in the current market share of its largest, the highest sales. "Unless a breakthrough core technology toilet flushing system, otherwise, foreign brands in the industry's leading position in China's ceramic sanitary ware is difficult to enterprises and the enterprises." Industry source said. TOTO, Kohler and other foreign brands to China's development, bringing the technical, financial and business models. Domestic sanitary ware brand should be more in these areas to move closer to international top brands.
Brand will accelerate the process Experienced a market downturn in 2008 sanitary industry, has entered the age of branding. 2007-2008, China sanitary ware market can be said to have undergone profound changes. Full of personalized bath products, sanitary ware brand operating ideas, promising China's sanitary ware market.
2008, at the many small and medium enterprises wait for dealers bathroom door when the bathroom Anwar national sales grew 44%, while the road up to the Group General Manager Xuchuan Kai said: "Although the number of domestic sanitary ware brand, but also sanitary ware market in China No one company holds 10% market share. "big brands Marketing Monopolistic effects not yet formed. Currently small and medium enterprises in brand awareness sanitary awakening, pay attention to branding. "Brand strength is Sell Force "point of view, bathroom companies are slowly accepted. Everyone brand sanitary ware market in 2010 are looking forward to the battle. Integration of resources and further exacerbate
A resource integration in the era of strategic alliances between enterprises bathroom sanitary ware industry meet the needs of the professional manufacturers of bathroom products complement each other, but also help to promote faster development of the industry.
To Wrigley as the representative from Leroy ceramic tile production into the field to nine, animal husbandry, etc. Hardware Plumbing and sanitary ceramics production enterprises to expand cross-product integration of resources is increasingly becoming a trend in bathroom industry. Integration of production resources in the area adjacent to itself to make up some deficiencies in the enterprise itself, complementing each other, using their respective strengths in the professional field. As to the manner in which integration, how the integration depends on the needs of various enterprises and their Cooperation Basis.
We see more and more sanitary enterprises cross-industry cooperation began to support dealers, not to participate in the distribution of profits across industries, but the cross-sectoral integration of resources. And this integration of resources within the industry, will accelerate the trend of next year.
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