Nike’s situation towards emerging market is very optimistic
Nike air max 2011 is expected to occupy the greater Chinese market and its sales volume will grow at around 10% every year in the emerging market.. Analysis says that if Nike air shoes fail in opening the China’s sports product market growth target of 10% a year in the second and third line city, it will be Nike’s big challenge. Nike company divides the global market into six regions, one is to developed markets, namely the north American market, western Europe and Japan market, the other piece is emerging markets, including greater China, eastern Europe and central Europe market, and other emerging markets. Nike company said that greater China and other emerging markets in the total income will increase based on existing $3 billions to $3.5 billions a year till 2015.
According to the Chinese market situation, to achieve cheap air max 2011 10% annual rate is not easy. But the first financial daily pointed out that Nike air shoes 2011 aim at 10% growth isn’t high in greater Chinese emerging market. On the contrary, the expert said that domestic sports brands are able to achieve high growth, because the third line market in the domestic exists still.
As the Nike air maxes are planning to set up 250~300 distribution shops all over the world. And the store will focus on February, the distribution of the world’s most upscale shopping centre. Nike believes that with the strategy of continuous implementation, high-end fiscal 2015 revenue will reach $27 billions which increases by about $8 billions compared to $19 billions in fiscal 2009.
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