Google "If you want to do better in the area of electronic commerce" –
Beijing time on May 6, according to foreign media reports, Google Electronic Stephanie, vice president of business operations? Thillenius (StephanieTilenius) Wednesday said that Google will be the development of local companies Marketing Tools to help them through Mobile Sell Product, because Google "I wanted to do better in the area of electronic commerce."
Thillenius was eBay senior vice president, she just joined in February this year, Google, and this is the first time after she joined Google before the media appearances. She said, "We are doing our best for the business, mobile phones and location together. We have all the data to do this." In the past six months, Google has begun to accelerate the development of e-commerce business. Google launched product reviews, mobile shopping application services. Google also launched a virtual storefront for the small company to market products. In the main Google search Advertisement Business slowdown, the company is trying to open up new markets in the e-commerce revenue growth.
Thillenius said, "widely considered the market, Google aims to hire me to do better in the e-commerce market. To me, this is a new opportunity." Thillenius said She is trying to find innovative development of e-commerce model. Currently she is seeking integrated Google Checkout payment system approach, the system will work with eBay's PayPal (PayPal) to compete in the market. Meanwhile, Google is encouraging retailers to embed in their site Google search bar. These measures will make it more convenient for users to search and purchase products to the needs of way.
Market research firm ForresterResearch of statistics, e-commerce is still in recession got up, and from traditional retailers to get more market share. ForresterResearch expects the United States Network Total retail sales will reach 172.9 billion U.S. dollars, up 11% over the previous year; next year the market will continue to grow 11%.
Thillenius said, "Google recognizes that the company can better analyze user intentions, and to provide a better user experience. If we do a better job targeting, consumers and retailers will will be more pleased, as consumers spend more money out. "Thillenius Google did not disclose details of e-business plans, saying only that Google will in the next 12 months, announced its strategy. After joining Google, Thillenius as vice president for electronic services, the post for the new post. Google this year's annual report, the company will Amazon and eBay for the first time the two companies as competitors.
Keep shoppers Network marketing company Mercent CEO Eric? Bai Site (EricBest) said, "even without using the Google search engine, consumers can more easily on many network products for retailers comparison, and find the Heart of the goods. Finally, retain customers and provide them with a complete shopping experience consistent with Google's interests. "
Thillenius said Google has no plans to open as eBay or Amazon as a market. But small business wants to set up Google network market, because many people want to purchase directly on Google.
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