Jin Chuang Electric: Fair to provide opportunities for our emerging businesses
August 21, 2009 to 23, 2009 China Small Appliances Fair
Zhongshan
? Autumn (hereinafter referred to as
Small household electrical appliances exhibition
) In
Guangdong
Huangpu, Zhongshan City, the International Convention Center. Small household electrical appliances exhibition by the Huangpu Town, Zhongshan City People's Government and the HC home network, jointly organized by the HC home network, Zhongshan City Huang Po International Convention and Exhibition Centre, the contractor, and has been Zhongshan City, China Economic and Trade Bureau and the Consumer Electronics Association's strong support.
Assistant Qiang, Chairman Kim Chong Electric
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Following is a home network on the Gold HC Chuang Electric Co. Chairman and Assistant to conduct live interviews Qiang:
Moderator: appliance industry friends, good afternoon, this is Fair in 2009, Zhongshan appliance field, sitting next to me is the assistant chairman of Golden Village Electric Co., Ltd. Mr. Zhang Qiang, the following We have invited Zhang to talk about his total for the feelings of the exhibitors. General Zhang, Hello.
Zhang Qiang: Hello. The exhibition we are holding a purpose, meet new friends, we set up last year after the company started from small household appliances, the company it was mainly the export of large enterprises in the domestic appliance market, we created our own brand, in this one we are using
HC Network
Organized by the Fair to showcase our brand. The effect is very good, basically met our expectations. Before that we have introduced
Oaks
To co-brand, so that our dealers to experience our high quality products produced gold village.
Moderator: past, essentially in what way your company to promote? And compared to the past, this exhibition features and highlights what way do?
Zhang Qiang: In the promotion, we are planning now for the status of the domestic market, our objective is the quality of the product positioning in the high-end, but the price we set at the low end, the expression product is better value for money, to quickly make up our scale to lower costs reflect our cost advantage, quickly let the consumers or the general dealer friend real brand in the Oaks, the gold production of such appliances Zhuang benefits of a product truly is a highly cost-effective products.
Moderator: your company and the Oaks the day before yesterday signed a brand licensing agreement, and this what your positive lead role?
Zhang Qiang: This is very obvious, because in a short time scale of our rapidly expand, reflect our high cost, our ultimate goal is to build our brand of Golden Village. Now that may be afraid of a good cup dark alley. A good brand in the recently published, or are just entering the market the brand, even if the quality of our good standing in the consumers point of view, he is skeptical that this is what we exactly practical with Oaks a prerequisite for cooperation. Use of its brand, so that the general perception of consumers in the premise of the brand continue to use our quality products, this is our mind which we hope to achieve.
Moderator: 2010 How your company's planning?
Zhang Qiang: in 2010, is our ultimate goal
Cooker
Of
Sell
To reach 50 million units, of course, that is excluding exports of 500,000 units, because we in the export of this one are more advantages. Another of our
Electric pressure cooker
, Electric pressure cooker we hope to reach 600,000 units, electric pressure cooker because the development of the market two years the amount is very large, we hope to reach 60 million units. The kettle this one, hoping Oaks such a force a brand, let's Golden Village rapidly in this industry such a position inside the top five.
Moderator: Thank Zhang and share with you the feelings of his current exhibition, and branding experience, I hope the majority of users continue to focus on HC network, broadcast concern, thank you!
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