5 Rules in Producing Effective Marketing Materials
When it comes to business, you do not want to waste time and money as much as possible. Your main aim is to earn profit, and you do not want to forfeit that aim by wasting money on unnecessary expenses. This is especially true when it comes to marketing. You want your marketing materials to hit home to as many customers as possible. After all, it is critical to make a good first impression. So, make sure you are investing your time and money on worthy endeavors.
But how do you ensure you are investing in a profitable marketing strategy? Here are rules to creating marketing materials what will help you achieve that:
• Go straight to the point. Your poster or brochure printing is not something that your target customers would spend a lot of time reading. Essentially, your materials have only a few seconds to catch people’s attention, so you need to deliver your message as clearly and quickly as possible. Some business owners make the mistake of packing their materials with as much information as they can. This only results in a cluttered material that is likely to confuse your consumers. To clearly deliver your message, focus on one aspect of your product or service and build your message around it. Highlight the best features and use only simple designs and elements. Often, less is more when it comes to marketing. So, let your product speak for itself; deliver your message straight to the point.
• Use captivating headlines. The next time you look at your material, pay attention to what catches your eye. Often, the largest and what’s on top draws in attention first. This is why you need to make your headline as memorable as possible. Be careful with your design and choice of words. As much as possible, avoid using negative words such as “no” and “not” in the headline to avoid giving a negative connotation to your customers. Instead, focus on the positive features of your products or services and use happy words to describe them.
• Use attractive photographs. Pictures, they say, speak louder than words. So instead of using lines in your materials, use images that are compelling and appropriate to your business. Research shows that an attractive photograph increases recognition and memory. So, although it may cost you extra to print a picture, you are more likely to get greater customer base and return of profit.
• Choice of words. When it comes to the content of your posters, flyers, or brochures, you need to tell your customers what they exactly need to know in short words. Keep in mind that they won’t spend a lot of time reading your ad and remembering every bit of information in your material. So, when designing your poster or brochure templates, make sure to include short but sweet words in your copy. This would make your material visually appealing and much easier to remember.
• Consider creating materials from your customer’s point of view. Before you deliver your materials for final print out, look at it from your customer’s point of view. It is likely that you will uncover serious design flaws from them which would require you to do re-print of your materials. If that is the case, you save a lot of money on doing a complete reprint of your entire brochure or poster.
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