Knowing the Basics of Bookmark Printing
TV ads, billboards, blogs, and social networking sites spread news and stories in a blink of an eye. It’s like spreading rumors on the grapevine. But why is it that small businesses are having a hard time marketing their business? Why does it seem that marketing is a last resort to them? Could it be their outlook or perhaps their budget? Even though they know that marketing is as fundamental as high quality products or services, they still tend to put their promotional activities on the back burner.
With the changes in the market and heightened competition, a small business owner need to understand that marketing should be a priority. It should be put on top of the list so business continues to thrive despite though economic conditions. There are plenty of economical ways to promote a business today. There’s online marketing, but if you prefer traditional marketing you can always go for the cost-effective materials. There’s bookmark printing that will provide you economical, clever, and simple promotion.
Yes, the very same bookmark you use for marking the page you are reading can be used as an effective marketing tool. Ever seem those bookmarks you receive that are printed with names of famous fast food chains or coffee shops? Those are promotional bookmark. Now, you can create the same material for you business to heighten up your marketing campaign. But before you get absorbed in your print job, there are basic details you need to know first.
– The design process:
There are quite a lot of details to consider in the design process. This can overwhelm you a bit, but if you hire a professional designer to help you, you can easily go through the process effortlessly. First of all, you need to think of the color you will use. It’s important that you make use of vibrant colors to catch attention, but the safest way to employ colors is to use the same colors you used in your logo. This will promote consistency and easy recognition.
You also need to decide on the paper stock to use and the finish. It’s vital that you use sturdy paper so the bookmark doesn’t crumple easily. No matter how and where people use it, it should be able to stay in good condition. You can also opt for a glossy finish on one or both sides to add an elegant appeal to your material.
Of course, your contact details and message have to be printed clearly and concisely. There is simply not enough space to put a lot of details, so just focus on the most important.
– The printing technique to utilize.
Should you go for traditional printing or digital printing? When you need larger print runs, traditional printing may be the best option, but if you only have a few hundreds of bookmark templates to print you can go for digital printing. Although digital printing can give you quicker turnaround time, traditional printing can provide you a more distinct print job. Your choice will basically depend on your need.
– The print shop
There are plenty of print shops to choose from these days. The introduction of the Internet provided a convenient avenue for getting print jobs done in the quickest and most affordable manner. You might want to consider online printing is you need to get the job done promptly.
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