Holiday sales over the three previous years, 51 small home appliances sales by 2
Theme holiday marketing spin-off is more conducive to business
Three small holiday sales over previous years, "May 1" Golden Week
Yesterday
(June 9, 2008)
Small Dragon Boat Festival holiday is the last day, the reporter from the department stores, chain supermarkets,
Home Appliances
Marketplace understand, the Dragon Boat Festival 3-day weekend two days of sales compared with last year increased by 1 times the Ching Ming Festival, "51", Dragon Boat Festival decentralized three small holiday sales was significantly more than in previous years, "51" Gold 7 days a week.
Dragon Boat Festival with the past, compared with 3 days holiday this year, many consumers choose to malls, shopping store, and now is just summer,
Air conditioning
And other summer merchandise sales season. Yesterday, reporters from Cuiwei buildings, shopping malls and a number of department stores Guiyou know, the Dragon Boat Festival 3-day sales of "51" very, Cuiwei building data, June 7, 8-day sales is a two-day weekend last year more than doubled.
Cuiwei House official says, "On the whole, adjusted for holidays, shopping malls sales performance is a better, shorter split holiday, many consumers have chosen the mall shopping." Stores across the marketing department Relevant officials told reporters that efforts to promote Dragon Boat Festival and the "51" period is similar to the dispersion of holiday shopping festival under the theme of effective marketing.
And sales of shopping centers, like hot, this small appliance store by the Dragon Boat Festival holiday, with in June is the air-conditioning, fans and other home appliances shopping season, sales of home appliances has changed, "51" after the off-season situation. Mao Xiaojun, general manager of Dazhong Electronics told reporters, brought a small increase in holiday is proportional to growth in commercial sales, Ching Ming Festival, "51", Dragon Boat Festival holiday sales totaled 3 to the previous years, "May 1" Golden Week 7 day 2 times. Come from
Suning
Appliance sales data also shows that the Dragon Boat Festival, Dragon Boat Festival 3-day sales weekend days over the same period last year 4 times, and this year's "51" flat sales during the period. Hot weather and
Olympics
Will be approaching, air conditioning,
Flat Panel TV
Attendant will enter the sales peak.
Dazhong Electric relevant responsible person said, twice in the past 7 everlasting if consumers get together shopping is serious, there stocking some businesses lack the quality of services down, etc., but now this phenomenon significantly improved.
To industry sources, holiday adjustment, so that merchants can better organize holiday promotion resources, but business has not changed over the last price war, focused marketing approach, businesses can do during the holidays targeted the special features of marketing, and gradually improve the overall service levels.
Market Data
Appliance sales increased 2 times
Reporters yesterday
(June 9, 2008)
From large and medium, Gome, Suning three major home appliance chain stores understand that, Dragon Boat Festival holiday three days with a small "51" during the sales quite. Mao Xiaojun, general manager of Dazhong Electronics, said the Ching Ming Festival, "51", Dragon Boat Festival holiday sales totaled 3 to the previous years, "May 1" Golden Week 7 days 2 times.
"'51' holiday shortened in fact did not affect the basic people's minds the concept of the Golden Week and the consumption habits of the business, the small increase in holiday brought growth in commercial sales," said Mao Xiaojun, in the first half The festival was basically "mini vacation" even occupied, from the sales for the previous years must be considerable, even the concept of blurring the summer and winter sales.
Dragon Boat Festival
from Suning Appliance sales data also show that sales of the Dragon Boat Festival is a 3-day weekend for two days last year 4 times, and this year's "51" flat sales during the period. Suning Appliance respect that, with the Olympics approaching, the festival home appliances market, accounts for high-definition flat panel
TV
The proportion of sales as high as 70%, compared with growth of nearly 2-fold over the same period last year.
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