Gree Dong Mingzhu: like "man" to fight the same – Gree Electric Applia
< BR> to fight like a man
<BR> Success of female managers common or individual? Dong Mingzhu footprint Note: do as good of men will have the same return. Success is not due to gender differences.
<BR> Campaign urgently: hard rough road traveled
<BR> Do business very tired, more tired to do manufacturing, especially in China's home appliance manufacturers to do even more tired, which is a always competitive, always full of rapids swirl of battle, its dangerous and complex enough to make ordinary people staggering. In the appliance industry, especially large appliances
TV
With air conditioning, has established two competing characteristics: First, China's home appliance market, competition is competition in the global home appliances market, the highest point, its fierce and tragic far in excess of U.S. and European markets, therefore, on behalf of the Chinese household appliance market, the global home appliances market competitive peak, China is the world market! Second, competitive upgrade, China
Small appliances
Competition or low levels of product competition, companies of all sizes have their own living space, but the competition in China's color TV and air conditioning has been completely established the survival of the fittest, rules of survival, small appliances for the Kuaiyu eat slow fish rules do not apply in large appliances, large household appliances is the carrier of the park, only a small business out of heavyweight players in the boxing ring, therefore, a large color TV and air conditioning appliances basic goodbye to low-level product competition stage, full access to the high-level platform for brand competition.
<BR> Air conditioning had been many Chinese families unattainable luxury, of the 20th century 80's, someone's if the installed air-conditioning was enough for the neighbors envy, its value is far more than color TV refrigerator. At that time, many parts of the electricity supply shortage from time to time on the outage, and even government departments, hospitals and other units of electricity no way to completely guarantee. Use this new stuff, in addition to the money, we should also hand in an additional power capacity expansion fees, and also through the approval formalities, it is troublesome. When the experience behind them when finally installed, opened, but the emergence of new embarrassment: residential areas behind the old wires are often difficult to sustain the start up thundered the strange guy's load, so that once the power outage on a dark will be full of angry and asks: "Whose it off the air conditioning up?" people who get rich first would have to endure the neighborhood complain immersed.
But there are disadvantages <BR> beneficial to that season, even if the air conditioning equipment than ordinary workers earn much higher wages. With selling air conditioning, more than one person the courage to break down barriers to the sea has become a 1000
Million and
Billionaires.
<BR> 1990 winter, a young man in Nanjing was an iron rice bowl of the state-owned enterprises to quit work by reason of "not too much afraid of the tiger," the momentum, to 100,000 yuan own funds away from the busy road to rent an area of Ninghai less than 200 square meters of facade, opened an air-conditioned shops, called
Suning
AC appliances, air conditioning wholesale franchise. At that time is in the air-conditioning sales profits of the times, the first franchise store sales reached 40 million yuan. The man named Zhang Jindong, this 200 square meter air-conditioned specialty store has developed into a medium-sized cities across the country today has more than 300 home appliance chain Suning Appliance.
<BR> The same year, a woman in Nanjing in the middle-aged to quit a steady job when the southward
Shenzhen
Turbulent, two years later to a candidate in Zhuhai was called Hayley air-conditioning manufacturer air conditioner factory, became a salesman for the most basic level. Never done
Marketing
The rapid growth of her work for the gold salesman, who completed a one-eighth of the whole enterprise sales, and gradually promoted to marketing minister, general manager, vice chairman and president, who is the director Pearl. Air conditioning is not only a product, but also achievements in the cause of many people.
<BR> With the increasing standard of living of Chinese people, summer take the lead when everyone wants to get a cool world, China's air-conditioning industry also will grow. In 1992, it marked a milestone year of China's reform and opening up has entered a new phase, air-conditioning industries also ushered in the peak. Everywhere develop fever, a lot of construction around the government building, the Chinese market that is unprecedented in the big wave of air-conditioning applications, air-conditioning sales rapidly. In 1996, the country has 18 provinces and autonomous regions more than 300 enterprises manufacturing air-conditioning, which
Guangdong
, Jiangsu, Shandong, Shanghai, the air conditioning on overall production more than 80%. Low barriers to entry, air conditioning industry profitable carrying a lot of people dream of success.
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