Lingong pushing their own brands into the excavator industry
Lingong into Excavator Industry 6 ~ 24 t representative of Lingong 7 Series Limited Edition models excavator stunning debut
Familiar with Wang's will find the country recently Construction Machinery Leading companies are always filled with joy, chairman faces, because Volvo Another three-year collaboration to fruition??? The first successful excavator products offline. January 11, 2010, Lingong own brand "SDLG excavator" series of products in Linyi, a grand release.
The launch of products including excavators LG660, LG665, LG685, LG6140, LG6210, LG6220 and LG62407 models, product specifications, covering 6 to 24 tons. Which, LG6220 (22 tons) as Lingong flagship models, Volvo is the temporary co-workers and three years to fully absorb the Volvo in the advanced design and manufacturing technology, based on painstaking research of a suitable Chinese markets high-performance hydraulic excavator.
Result, Lingong official sounded the horn into the excavator industry, to achieve by traditional Loader To the full range of construction machinery manufacturer supplier change historic breakthrough.
Wang in no denying that choose to enter the field of excavators is the Chinese and their market is not mature and saturated, huge room for growth.
Indeed, the excavator product will be temporary workers, a new profit growth point. As a traditional loader manufacturers, temporary workers had insight into the China market is very mature loader, either the capacity or the competition pattern needs to stabilize. LIUGONG Long industrial, building workers, temporary workers four companies account for most of the market, total annual production capacity of nearly 15 million, has gone beyond the capacity of the global market. This means that the future of China's loader market with very limited space available to expand the industry have office small profit status.
The excavator market has great potential good. Relevant statistical data, in 2009 the major domestic manufacturers realize 23 excavator excavator sales totaled about 95,000 units, up 23% surge in 2008; with the corresponding loader industry, 2009 sales are down 12% year on year.
Numerous rival But eyeing piece of cake business profit is not only temporary workers. Especially in the international Financial Crisis under the influence of the traditional domestic manufacturers have loader "Awakening", adjust the strategic plan, point to "Loader + excavator" mode.
In fact, before the temporary workers, Liugong, dragon workers, building workers had access to excavator industry, and directed market capacity larger, profitable medium-sized excavators.
Although the "loader + excavator" model by the industry as China Construction Machinery Industry into the "restructuring" of the era after the loader, but coincidentally chosen the same for the path of the loader four giants, this "It's just for a battlefield and flame it." Clearly, the numerous powerful enemies on the battlefield.
The face of the coming of a harsh "bitter war" contest, Lingong chairman Wang is full of confidence in the high profile that temporary workers will use the year "into a" top ten excavator industry, production in 2000 Taiwan, with two years to complete the 5000 production, with output of five years to achieve break million mark, into the top five industries. Wang is even emit rhetoric: "2015, temporary workers aim, including excavators, loaders and other products, including, to complete a total production of 60,000 sets, one can not be less; achieve Sell Income of 30 billion yuan, a point not less! "
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