Aveni: Challenges diamond prices bottom line – Sewage Treating Equipment – autom
Aveni: spend the same money to buy a larger diamond
Online selling diamonds, such a precious thing, some people buy it? The United States the largest online diamond seller Blue Nile (Blue Nile) company's annual sales reached 300 million U.S. dollars, only six years on the Nasdaq market, sales of has exceeded Cartier (Cartier) and Tiffany (Tiffany), Bvlgari (Bulgari), etc. hundred brand names; impact much higher than many traditional jewelers. The secret of its success comes from a clear position – just sell diamonds through the network.
In China, there are many followers of the blue Nile, like Devine, nine drilling, Ke Lan, Blue Danube, and so on, in his capacity as benchmarking. Among them, was recently awarded "Best Jewelry Shopping Site" in Aveni jewelry network, because the focus on diamonds, focus on a pure e-commerce, through a carefully built "speed the supply chain", with upstream suppliers and factories diamond manufacturers to establish a good relations, with less direct links to consumers, create value for consumers and successfully achieve the core of e-commerce: high efficiency and low prices, as China's "Blue Nile."
Price transparency subversive hidden rules
According to "China Economic Weekly," the latest report, in the jewelry industry, there is such a hidden rule: If it is a general brand, the retail price of diamonds, ex-factory price = plant × 4, ie the rate of increase is 300%; and if the international line brands, such as Cartier, Tiffany, Bvlgari and so on, the diamond retail price = ex-factory price × 6 or 8 plants, that the rate of increase is 500% ~ 700%. This is a very few other industries to achieve a "windfall profits" level of
The Aveni's innovations is the sale of fully transparent? Devine through the first of its kind "diamond search engine" to more than 1 diamonds all the detailed information and pricing on the web, Devine network connection 46 DTC global supplier of diamond cut diamond of real-time online data, you can search the net from around the world in different degrees, the color of the diamond price, you can easily search for and even has a certificate of the U.S. National Gemological Institute of America GIA Diamond certain sections of the bare diamond prices .
The implementation of transparent sales, single-handedly demolished the jewelry industry's "hidden rules." So that Chinese consumers like the simultaneous enjoyment of the international diamond prices, a move that has won customers a warm welcome.
To spend the same money, buy a larger diamond
The cost of opening a jewelry shop in the high cost of setting up several stores is very high. Aveni a shop are not so that you spend the money to buy diamond jewelry on the real no longer pay for the costs of expensive shop. In Aveni, to spend the same money, you can buy a larger, higher-quality diamonds, but also return guarantee. Aveni jewelry network, to spend the same money, buy a larger diamond.
At present, China's large network of diamond retailers, whether it is nine drilling, Kelan diamonds, or Pliny, BLOVE, Zakaly jewelry network, e kt, Opel Korea and so on, to experience the most shops and online shops or entities propaganda model, its share of Internet sales is far lower than the physical-store sales.
According to people in say, this is a double-edged sword, high-grade office buildings where the experience of shop or entity stores, high rent and luxury decoration, moving the hundreds of square meters of area, with the traditional mall jewelry stores no difference, so that the high cost of produce is bound to be passed on to consumers, thereby greatly deviated from the fundamental point of e-business – to reduce customer acquisition cost.
Aveni successful model is purely through the network to sell, reduce marketing costs and store costs and manpower costs. Prices lower than traditional jewelry stores 50% -70%, and there is no inventory. At the same time ensuring the quality in order to peer almost the lowest price sale of "luxury" of diamonds, for consumers and Love (www.520.cn) and creating value and to the entire jewelry retail sales in the new revolution.
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