Important Elements in Creating Memorable Business Cards
In running a business, one thing is certain: there will always be a marketing tool that will effectively promote your business. Whether it is online or offline marketing, there will certainly be a promotional material that will put your products and services in the limelight. The question now is which material to use. Should you go for emails, chats, and other forms of digital marketing? Or should you stick with traditional printed marketing? The choice is basically yours. Whichever you think will best showcase your business, then so be it.
But if you are looking for cost effective ways to promote your business, then you might want to go for tradition marketing. There is one material that you can use to highlight your business without spending a lot. The business cards. Even on a limited budget, you can create one compelling business card that will entice your prospects to check out your products or services.
Your business cards are your best friend, so every time someone asks for your card you should be excited. After spending a lot of time designing your cards and going through eight or ten layouts before you got them right, it’s only fitting that you get proud of your cards. But in order to stay proud of your cards, you need to make it essentially unforgettable. Long after the exchange has been done, people should still remember you and recognize you whenever they need your products or services.
So, how do you create a really, really good and unforgettable business card? Here are some elements to look for:
• People’s reaction. Whenever you hand out your business cards, how do people react? Do they take time to examine your card and compliment it or do they quickly shove it in their bag or pocket? Keep in mind that your card has to make an impression to whomever you are giving it. So, it is important that you create the most creative, distinct, and unforgettable business card.
• Stand out. Collect cards from other businesses. Now, spread it in your table and take note of the cards that stand out. What do you think made these cards stand out? Often, red cards, those with black background, and pictures stand out the most. Why not consider incorporating these elements in your business card printing to make it truly memorable.
• Be creative and unique. Before you print your business cards, it’s best to brain storm for ideas. Get a blank sheet of paper and draft as many designs as you can. Use your imagination to come up with exceptionally creative and captivating design. Experiment with the size and shape of your card. You can choose square, circle, or oval business card. You can also put creative images such as cartoons or pop-ups to make a three dimensional card. Consider also an edible business card such as a chocolate card. They are delicious, customized, and memorable, making it much easier for people to remember you.
• Print it and hand it out. Once you are done with the design, your next move is to find a good printer. It’s alright to spend money with your business cards, but just make sure that you are getting the best output. It’s best to choose the printer that you trust to ensure they get the look, feel, and touch you want for your business cards.
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