Solar water heater to the countryside "enterprise strength" to the cou
From Home Appliances Start the countryside Tender , Solar water heaters Tendering through twists and turns, to the present, solar water heaters work the countryside has been vigorous in the country started. Many successful enterprises in Shandong Gold Solar Technology Development Limited, in promoting the work of home appliances to the countryside to play an active role.
The expert pointed out: "With the national authorities-led 'appliances to the countryside' trains running, the solar water heater products will be the way state subsidies mass consumption into the rural market, which not only enable farmers to purchase high-quality solar water heater, more manufacturers full activation of the rural solar market has laid a solid foundation, the whole solar water heater industry will have far-reaching impact. "
Solar water heater to the countryside "benefits to the countryside"
According to the Ministry of Finance, the Ministry of Commerce rules the countryside, where rural areas to buy home appliances products, consumers can enjoy direct subsidies from the state 13? Subsidies. Golden Sun, chairman of Chu Fuhai
mentioned: solar water heater is a one-time investment, compared with the gas water heater and coal to save more. For example, buying a 1,920 yuan gold solar water heater, can enjoy state subsidies to 294.6 yuan, a year in savings for coal, natural gas and other expenses.
At the same time, the company claims to save the time to take a company focused, unified approach claims to save consumers handle back and forth to and from the time between the county and township finances, consumers only within the specified time, to the specified to receive subsidized savings can be.
Full appliances to the countryside "enterprise strength" to the countryside
Carry out the work through the appliance to the countryside, the farmers had the benefit, but also violence spilled a lot of questions. For example, the product of the rural areas a "acclimatized" Sell Network does not sound poor logistics, after-sales service without protection, so the question is placed in front of every successful enterprise must take issue.
It is understood that, for the protection of home appliances to the countryside to work smoothly, Golden Sun before the tender on the rural market put in a hard for rural water, poor water quality tourmaline solar energy that this section of solar water heaters use natural ore " tourmaline, "can improve the quality of water enhance the human body.
Rural market has a huge market space, but some problems are unavoidable: the rural market, geographical dispersion, the purchasing power of dispersion, which for solar manufacturers Marketing Construction of the depth and breadth of the network put forward higher requirements.
Golden sun for a vast territory and large geographical differences, varying characteristics of solar market development, and actively in the implementation of key regional sales network sink strategy, greatly increased gold sun brand influence.
1, with key areas over hundreds of stores and thousands of grass-roots center stores the advantages and influence, more rapid in the rural distribution network, greatly enhance the ability of the company's sales and logistics and distribution capabilities.
2, perfect marketing service network is to ensure that the basis of the rural market, we effectively play the role all levels of the market, service is good rural market. Give full play to level, the secondary market for image display effect; active use of three key sales market leading role; with four, five "zero distance" in the face with the advantage of rural consumers to make one, two, three, four, 5 complement each other, interact each other to win, to ensure the smooth development of rural markets.
Third, the rapid expansion of the rural distribution network. Market structure is not only laying a huge distribution network, or simply building an independent and major stores can be built, nor is the simple sum of the two enterprises in both planning to have a strong forward-looking: the number between ratio, the speed ratio, the proportion of regional distribution, the proportion of well-planned in advance. In the beginning of laying the network, enterprises should pay attention to brand the training content to the brand management business ideas, and product positioning to the pursuit of cultural taste adapt.
4, well Advertisement Planning, putting in steps to seize the minds of rural consumers. Brand management is another important part of advertising. Market network roll-out, the rapid increase sales, enhance brand awareness of many elements, such as development, product quality, store packaging, advertising, logistics and so on. One ad played an important role essential. Network, through newspapers, through TV Through radio, through a series of outdoor vision … … so the media have become a way of business promotion and channels. Golden sun now seize the opportunity, low-cost expansion, an occasion to import the brand and eventually built up a better framework for the rural market.
5, fixed-time training, and strengthen management of the dealers sell, install, and other aspects of training.
6, through the unified sales network with computers, printers, unified network to enhance terminal network upgrade, the company came up with special funding on the rectification of sale terminals.
7, the company through policy incentives, etc. dealer service vehicles so as to improve the level of Terminal Services.
In short, the solar water heater is different from the color TV, refrigerator, or a semi-finished and installed outdoors, take in the sun and wind often requires a professional to install, maintain, establish professional networks and rural sales force is very important.
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