Rice Krispies
Ingredients
Rice, sugar (glucose and fructose), salt, malt (corn flour, malted barley), vitamins (thiamin hydrochloride, niacinamide, pyridoxine hydrochloride, folic acid, d-calcium pantothenate), iron, BHT added to package material to maintain product freshness. It is not Gluten Free.
Variants
Present day
Vintage Rice Krispies box.
As well as “plain” Rice Krispies, a number of different versions have been sold by Kellogg’s. Their names vary depending on where they are sold, but there are essentially these basic versions in existence today:
Rice Krispies with a sugar-frosted coating (including “Ricicles” and “Frosted Rice Krispies”)
“Cocoa Krispies,”(called “Coco Pops” in the UK, Australia and New Zealand) a chocolate flavored version
“Rice Krispies Treats Cereal”, first introduced in 1993, is a cereal based on the aforementioned treat. It contains bunches of krispies fused together by a marshmallow coating.
Rice Krispies with berry flavors (including “Berry Krispies” and “Berry Rice Krispies”
“Rice Krispies with Vanilla Flavour”, sold in Canada
“Chocolate and Vanilla Rice Krispies”, introduced in 2007, is a cereal containing the mixed flavors of chocolate and vanilla rice krispies.
Many generic versions of Rice Krispies (including frosted and chocolate variants) have been produced by other manufacturers under many different names. One type of brand is Great Value’s Crisp Rice, which is a generic brand. Another is Malt-O-Meal’s Crispy Rice.[citation needed]
Discontinued
Rice Krispies with dehydrated miniature marshmallows (“Marshmallow Rice Krispies”, also known as Marshmallow Krispies, along with a tropical version, Fruity Marshmallow Krispies) were sold briefly in the U.S. and Canada. Despite surviving longer in Canada than the U.S., they were finally discontinued altogether during the late 1990s.
Rice Krispies with strawberry flavor included 1983’s “Strawberry Krispies” and 1997’s “Strawberry Rice Krispies”. Australia had a strawberry version of Rice Bubbles which was discontinued along with other similarly coloured and sweetened foods in the mid-1970s due to concerns about the additives causing cancer. Banana-flavored Rice Krispies, including “Banana Bubbles” and “Banana Krispies”, have also been sold in the past.
An extremely sweet, artificially-colored, cereal known as “Razzle Dazzle Rice Krispies” was sold in the late 1990s.
Honey Rice Krispies, coated with a thin layer of honey, were available in the UK in the mid to late ’90s
Other uses of Rice Krispies brand
In 1941, Kellogg’s employee Mildred Day concocted and published a recipe for a Camp Fire Girls bake sale consisting of Rice Krispies, melted marshmallows, and margarine. It has remained a very popular snack dubbed Rice Krispies treats. Kellogg’s themselves have now produced commercial varieties of both marshmallow and chocolate-based treats under the name “Rice Krispies Squares” in Canada and the UK, as well as versions under the original “Rice Krispies Treats” name sold in the U.S.
In Australia, Rice Bubbles are found in a well-known home made treat, the chocolate crackle. This is often found at fetes and consists of Rice Bubbles, copha and cocoa, amongst other things. In the UK, a similar treat is made of Rice Krispies and melted chocolate.
In addition to the products above, the “Rice Krispies” branding has also been associated with other products containing (or related to) Rice Krispies. These include commercial versions of ‘Rice Krispie treats’ known as “Rice Krispies squares”, cereal bars, and a multi-grain cereal known as “Rice Krispies Multi-Grain” (formerly “Muddles”) sold on the UK market. Primarily aimed at children, “Multi-Grain” contains a prebiotic and is claimed by Kellogg’s to promote good digestive health.
Taglines
What do your Rice Krispies say to you? (1990 – 1998)
Snap, Crackle, Pop, Rice Krispies! (1968 – present)
Snap, Crackle, Pop, Kellogg’s Rice Krispies! (Canadian Variant)
The taste that tickles (90’s Canadian)
Snap, Crackle, Pop wake up call to the world. (1998-1999)
Childhood is Calling (2006-present)
Moms Just Know (2007-present)
The “snap, crackle, pop” sound
The cereal is marketed on the basis of the noises it produces when milk is added to the bowl. The onomatopoeic noises differ by language:
English: “Snap! Crackle! Pop!”
Canadian French: “Cric! Crac! Croc!”
Spanish: “Pim! Pum! Pam!”
German: “Knisper! Knasper! Knusper!”
Danish: “Piff! Paff! Puff!”
Finnish: “Riks! Raks! Poks!”
Dutch: “Pif! Paf! Pof!”
Afrikaans: “Knap! Knetter! Knak!”
Gujarati: “maro! mathu! maar!”
References
^ “Exile on Madison Avenue,” Ben Greenman, The New Yorker (online), 2 April 2008 (Accessed 22 July 2008)
^ “Kellogg’s Berry Krispies”. Kellogg NA Co.. http://www2.kelloggs.com/Product/ProductDetail.aspx?product=5274. Retrieved 2007-06-19. “Distributed in USA”
^ “Rice Krispies with Vanilla Flavour Cereal”. Kellogg Canada Inc.. http://www.kelloggs.ca/cgi-bin/klog-canada/product.pl?product=9830&company=2. Retrieved 2007-06-19.
^ http://www.maine.gov/dhhs/wic/nutrition_approvedfoods.htm
^ http://www.malt-o-meal.com/products/malt-o-meal-crispy-rice.php?cereal=7
^ “The Past In Candy”, X-Entertainment. Article written 2002-01-02, retrieved 2006-11-29.
^ http://www.mrbreakfast.com/cereal_detail.asp?id=161
^ a b Rice Krispies Squares, UK. Article retrieved 2006-11-29.
^ “Kellogg’s Rice Krispies Treats Original bars”. Kellogg NA Co. http://www.ricekrispies.com/Cupboard_treats_detail.aspx?pid=45. Retrieved 2007-06-19.
^ http://www.kelloggs.com.au/tabid/152/Default.aspx
^ “Kellogg’s Rice Krispies Muddles” (reference to former name), ciao.co.uk. Article retrieved 2006-11-29.
^ Kellogg’s Rice Krispies Multi-Grain, Kellogg’s Interactive (kelloggs.co.uk). Article retrieved 2006-11-29.
^ he Tale Snap! Crackle! & Pop! story. Kellogg Rice Krispies. http://www.ricekrispies.com/The_Tale.aspx[dead link]
External links
Official site
Official Canadian Site for Recipes and Product Information
Rice Krispies Cereal and Recipes
Ingredients, nutritional information
How it works
Marshmallow Rice Krispies info and commercial
Why Rice Krispies go “Snap! Crackle! Pop!”
v d e
Kellogg Company
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Categories: Kellogg cereals | 1928 introductionsHidden categories: All articles with dead external links | Articles with dead external links from January 2010 | All articles with unsourced statements | Articles with unsourced statements from May 2008
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