Small household electrical appliances industry in 2008 increased 13.4% in Advers
After the outbreak of the financial crisis, such as color TV, air conditioning and other large home appliances become more difficult foreign markets, however, small household appliances in 2008 reached 110.19 billion yuan total sales, compared with 2007, an increase of 13.4% … …
Market annual report show:
Recently, "2009 China
Small appliances
Markets Conference "held in Foshan. Annual Release data: 2008, China's small household electrical appliance industry maintained a 13.4% year on year growth, while facing the external environment changes. At present, international
Financial
Crisis continues to spread, the Chinese small home appliance industry is facing unprecedented competition and challenges.
Small household electrical appliances industry growth in Adversity
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Kitchen small appliances still
Sell
Subject
CCID Consulting recently released a "small household appliance market in China 2008-2009 Annual Report on the" Show: 2008 China's home appliance industry in the global financial crisis, the overall slowdown in demand, but the small household electrical appliances industry is still in 2007 trend, showing contrarian growth trend, in which the growth of big brand more visible.
Experts believe that this is due to the current family of small home appliances in China compared to Europe and America still has a capacity gap, strong market potential catalyst for a small home appliance sales and sales increased steadily.
Data show that the overall 2008 sales of small household electrical appliances 110.19 billion yuan, compared with 2007, an increase of 13.4%; sales reached 320 million units, up 14.2%. In sales, the personal care small appliances, kitchen small appliances,
Home
The ratio of the three categories of small appliances were 21.2%, 65.8% and 13.0%.
Lower the average price of home appliances
According to statistics, China in 2006 ~ 2008 average price of flat to down small appliances. In 2008, the average price of home appliances 344.1 yuan, down 0.68% over 2007. Nevertheless, even with the many categories of home appliances, small appliances still "profitable" as companies invest in new growth.
Expert analysis, in 2008 by the fluctuations in raw material prices, appreciation of the yuan and labor, adverse global economic downturn and other factors, the overall decline in home appliance industry profits, small home appliances exports suffered a serious setback. This relatively huge profits, the overall trend shows a growing field of small home appliances home appliances manufacturers of natural as many new investment point. "With the influx of many home appliance manufacturers and small household appliances market competition intensified, the iron law of survival of the fittest will become increasingly clear pattern of small home appliances brand, correct choice of potential growth will be a number of small home appliances small home appliances small home appliances manufacturers and is about to enter focus area manufacturers. "
Energy efficiency standards has become a priority
"Lack of standards led to a small appliance products varies greatly impeded the sound development of small home electrical appliance industry." In the Consumers Association data show that in 2008, "3? 15 consumption
Electronic
Complaints network "handled 688 complaints of small household appliances, up 98.55 percent efficient complaints, including complaints amount of small household electrical appliances more well-known brand, quality and after-sales
Service
Become the main barrier of small domestic appliances. In exports, the backwardness and lack of standards also makes small appliances industry in China meet a lot of technical barriers. Therefore, the urgent need for small household electrical appliances industry related standards to guide the sound development of the market.
National appliance standards technical committee, said the Secretary-General MA De-jun, "The People's Republic of China economy
Energy
Law "into effect to promote the rapid development of energy-saving household appliances industry. With the strong national policy to promote enterprise in driving new products, manufacturers and consumers energy-saving
Environmental protection
Increasingly aware of, "Energy" will be the focal point of small household electrical appliances industry.
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