The new seven-day CEO: home network share the three bottlenecks in tortured Mall
1 26 AP, new appliances direct sales network seven days left Aviva CEO told ZDNet yesterday an exclusive interview, said that although the domestic home network share a huge potential, but faces the logistics and distribution, profit model, after sale
Service
So several bottlenecks, crisis-ridden, into the business a little carelessness will lose everything.
Power to tap into home purchase
With the gradual transmitted from domestic home consumers, more and more enterprises begin to enter the home network share. This month 14, Taobao Taobao on the last line of the electrical shop, yesterday
Suning
Electric has launched its B2C model Suning Tesco network. Plus home has been transmitted from famous sophist small mall, a new seven-day direct electrical network, electrical networks, etc. century, the domestic home network share the emerging lineup.
Cho to buy the domestic home network is divided into four categories. The first is electrical Taobao C2C mall to platforms and popular win
Sell
Amount to account for 50% of purchasing power at home. The second type is Jingdong Mall, New Egg, excellence and other B2C online shopping mall, features are
IT
,
Digital
For the sale of the core, to all categories of online mall development, sales will account for 20%. The third category is the vertical Appliances Online Shopping Mall. If the new seven-day direct marketing network appliances, network appliances century, to
LCD TV
And other large home appliances sales as the core, can account for 20% of sales. The fourth category is the traditional home appliances GOME Suning to open up the online shopping mall store sales will account for 10%.
It is understood that China's Internet users reached 338 million, ranking first in the world. More than 55 million Internet users interested in online shopping. There is a market research firm released data, in 2009 home sales of more than 40 billion yuan power purchase and power purchase homes in 2010 will reach 80,000,000,000 yuan. If it was in August 2008 involving
Water appliances
Net purchase of a new seven-day appliances Direct web, current monthly sales reached 12 million yuan, ten times over the same period last year. At present, many businesses and even some financial strength of the individual into the home network wants to buy a share of the market, but the home network purchasing crisis-ridden, slightly careless, lose everything.
Home network share the three bottlenecks in tortured Mall
First, the logistics transportation bottlenecks. Appliance sizes larger, and our third party logistics distribution system has not yet perfect, prone to deliver closed, the operating costs are high, product quality, damage and other problems, is home to the country's first network share a bottleneck.
Second, the appliance maker is relatively low gross margin, can support the home network is a test purchase operation costs. Power companies need to purchase home to find a new profit model.
The service again. Household appliances with high technological content and relatively durable, consumers purchase, the need for professional installation, consulting,
Service
Etc., requiring vendors to provide long-term, professional and convenient after-sales service guarantee, which requires significant capital investment.
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