Cool to see companies "coupons" hot sweeteners or gimmick? – GOME Elec
Recently, a different from the "government version" of the coupons?? "Enterprise Edition" coupons are an occasion to rise.
3 1st, our province is the first corporate travel coupons; after
Suning
, Jinan, China also issued the U.S. Consumer coupons electrical. In other provinces, introduction of 100 million yuan SouFun the "purchase coupons," Meikailong send 10 million yuan in the "home coupons" … …
Popular Enterprise coupons, coupons and the Government version of what nature of the differences? Companies have been issuing coupons, how effective? Enterprise coupons, in the end is sweet or gimmick?
A consumer worries
Zhang this on the "Enterprise Edition" their coupons have no interest. "Jinan three companies paid their coupons I have. May be a useless."
This year before retirement Zhang, who lives Huai Yin District, Jinan, 1,400 yuan per month pension, more days of tight. February 13, I heard that Suning issued "coupons", he excitedly took some tickets to exchange 300 dollars voucher. Can enter the mall, he found, bought
TV
,
Refrigerator
,
Washing machine
, Single products only offer over 1,000 and 50; buy
Mobile
,
Digital
Class, half face value of coupons to use. Zhang this suddenly deflated.
Two days later, the national hairdressing voucher. Zhang ran this has led the 200 with a coupon. May then find that, in order to use up the 200 yuan tickets for 4,000 yuan to buy electrical appliances. In shopping malls around the circle, Zhang this empty-handed.
Two weeks later, the hero Shan Xia Red Square, Zhang has got a curtain of the gorge scenic area of 10 per tour coupons. Can a find out, this scenic spot ticket is 60 yuan. "Is it scenic, 50 dig their own again."
Wanted to taste the sweetness of Zhang of the coupons can only put a few tickets thrown in the drawer.
"Pursuit of profit enterprise, how can send benefits to the public?" And Square Shandong University School of Management professor, said the government paid for financial support for coupons, with welfare; and "enterprise coupons" is just a kind of profit means of sales promotion.
How effective
business?
Both a promotional tool, it has been issued coupons each company, how effective?
"Unsatisfactory." Suning Appliance Co., Ltd. Shandong Marketing Minister Gong Li said. Two weeks ago, Suning delivery of a face value of 2 million yuan of coupons, but "only 200 million boost sales."
Home Appliances
Sales profit rate of about 7% -8%, this time around none other five points has been a great rate. "But compared to the thousands of electrical prices, consumers hundreds of dollars of concessions are not sensitive."
And
GOME Electrical Appliances
The "effect can be." States United States Jinan branch manager at Palace, just peak, told reporters that the launch of the "special subsidies for urban residents purchase home appliances coupons" of 5 million yuan. At present, has distributed about 20,000 tickets. During the event, sales increased by 20%. "Eventually, we hope to pull 100 million yuan in sales."
Deputy General Manager Chen Xianlong
curtain Gorge Scenic introduced coupons few days after release, visitors have been some growth. He believes that the pulling effect of coupons may be concentrated in the April show, but ultimately how effective, but also to be seen.
Despite mixed results, to business-to-consumer vouchers have been no reduction in the enthusiasm and great potential alliance.
Activate consumer need, "vouchers" efforts beyond
"Wind from the enterprise coupons reflects the urgent business of the sluggish domestic demand and helplessness." Shandong University's economics department, said Professor Hou Fengyun.
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