Domestic flat panel joint venture company set up the opening price war GOME – GO
2008 Beijing
Olympics
China will give the already huge
Flat Panel TV
Market provides a rare opportunity, according to industry knowledge, in 2002 two months before the World Cup, China
TV
Volume is 3-5 times the previous period. The Beijing Olympic Games, will bring at least 2 times the flat panel market, more than for growth.
6 23, the nation's largest appliance and consumer electronics retail chain Gome Electrical Appliances Gome Group, the joint unit, medium and large electrical appliances only in the North China market on the centralized procurement of 22 million color TV sets and large unit. Sun, General Manager of North China, Gome a small vowed: "This large single-logging of TV promotion, will continue until the eve of the Olympics, a period of up to one month, which broke out in the habit of short-term promotion
Home Appliances
Stores are rare. Gome then, medium and large flat-panel TV prices store remains unpaid 20% -30% down, this is the largest this year, GOME Group, a color TV joint sales promotion, TV bottom prices throughout the year or will occur this month. "
This country of 2.2 billion U.S. purchase, joint venture brands significantly increased proportion of which
Samsung
320 million yuan, Sharp 264 million yuan, LG2.2 billion, 220 million yuan Sony, Toshiba, 165 million; domestic brands, the difference is among the top four
Hisense
, Konka, Skyworth, Changhong, General Manager amounted to 528 million yuan.
And weight as the largest region in North China region, Beijing Gome acquired the centralized procurement of the best none other resources, on June 28, Gome Beijing branch will hold TV Festival, the procurement of special resources will be concentrated in the market release, at least lower the price of capital of 20% -30% TV around.
42-inch high-definition flat-panel joint venture minimum 8,600 yuan
Joint venture brands Golden Week 2006 began an offensive launched from a significant price cuts on one stroke behind the Chinese market recovered in the defeat at the local brands can be said that the 2006 Golden Week is the flat panel market, a watershed Since then, a joint venture brands use screen resources and effective cost control, dramatically reducing the sales price, stroke accounted for most of China's flat-panel market share, including Samsung and Sony to become the biggest winner in flat panel sales.
According to insiders, some joint-venture brand 40-inch universal type
LCD TV
Prices from 20,000 yuan in 2005, now down to about 6,000 yuan, more than 70% price cut. The face of Olympic business opportunities, Samsung, Sharp, LG, Sony, Toshiba and other joint ventures and national brands have a huge US-purchase agreements entered into an active part in the Beijing Gome on June 28 in the TV section of promotions: the brand 32-inch LCD joint venture below 4,000 yuan, 40/42 inch high-definition TV venture below 5,000 yuan, a joint venture 52-inch liquid crystal TV below 10,000 yuan. The Hitachi 42-inch plasma TV below 6500 yuan.
The joint venture brand price cuts are unprecedented, but also for the flat panel market, a Chinese Olympic strategic behavior, and even some models selling below cost, for many domestic brands, said this is an advantage of a joint venture brand price tool eating behavior of China's flat panel market, domestic brands will bring a strong sales pressure.
Joint brand for this price reduction campaign, Yan Xiaobing, general manager of Gome Beijing office that the price war on the joint venture brand more actively, more likely the corresponding GOME various promotional activities, the joint venture with Beijing Gome brand June 28 at the TV section, a substantial price reduction, again TV prices down 20% -30%, through price cuts aimed to seize the Olympic flat panel market will inevitably lead to consumer panic buying frenzy.
Less than 2,000 yuan joint venture to respond to domestic brand price war
6 month is the low season for TV sales, but the economic impact of the Olympics, some TV companies have started three months ahead of the market. Beijing Olympic Games by the birth of any one color TV color TV market is vendors have to compete in the market?? Flat-panel television average gross margin of only 2%? 3% rated as thin as paper, how to use the Olympic opportunity to increase shipments of flat-panel TV become a major supplier of common proposition.
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