After the vote of 80 squeezed into Hangzhou, likes small appliances new purchase
Just past "51" Golden Week, Anna Zhang advertising companies take advantage of store promotions and the boyfriend, go to Paradise Heave used appliance store will marry a old brain child back home. Miss Zhang dense in home appliances shopping list, in addition to the traditional
TV
,
Refrigerator
,
Washing machine
Traditional large appliances,
Glanz
"Red China"
Microwave ovens
Etc.
Small appliances
Also impressively. And Miss Chang as because they do not like to cook, microwave, toaster and other small kitchen appliances stress function is more and more "after 80" into the wedding in Hangzhou new range of home appliance purchases.
First quarter sales up 80%
Just past "51", Hangzhou, particularly the various home appliance chain store "Naomeng" doubled year on year sales nearly doubled. "This year, more than married couples in particular, now is the fitting season, wedding appliances accounted for a large proportion of consumption. In addition to
Air conditioning
, Continued selling flat-panel TV, microwave oven, induction cooker, toaster and other small appliances have started to purchase new inventory in Hangzhou, the sales increase is substantial. "Hangzhou
Suning
The relevant responsible person said electrical. In order to attract new eyeballs, many manufacturers of small appliances, also pains in the product packaging. Yesterday, reporters saw Qingchun Road, a home appliance store, a brand microwave oven and even "Chinese knot" and "hi hi" to the product for decorative paper-cut, bright red very occasion. Zhejiang Gome relevant sales data, just past the first quarter, Galanz "Red China" microwave oven, toaster and other high volume of small home appliances rose by nearly 80%.
Small home appliances sales is on the rise behind the wedding is a huge number of marriages continued. Hangzhou Civil Affairs predicts that every two-years in 2008, the occasion of the Olympic Games, there will be a substantial increase in the number of marriages. Last year, the number of marriages in Hangzhou is 55736 right.
High-end models by the "80" after favor
And large home appliances sales gradually move closer to the strong brand, as sales of small household electrical appliances wedding is favored high-end models. "This year, after marriage mostly '80 ', and their parents compared to this group pay more attention to details of life, consumer appliances put on the brand and quality first, price secondary. Such as microwave ovens, we shop the best selling is more than 800 sets of stewing, braising, boiling, steaming in a multi-functional high-end models. "Qing Chun Road, a home appliance store in the relevant responsible person said.
The PRC, this and a survey in 2007 coincided. The report shows that the retail price of more than 800 high-end market maintained a 71.06% microwave increase, while the retail price of 400 yuan more than in high-end appliance has a double-digit growth. Clearly, small appliance manufacturers also felt the change. "With the Olympics approaching, Hangzhou wedding small home appliances will also set off another wave of peak consumption. Next, we will contract machinery or single function type microwave oven product line, the main push the full value of the 'Chinese Red' and 'China image 'and other high-end models. "Glanz Hangzhou district official says.
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