Improve Sales Conversion and Brand Reputation with Social Commerce
Social commerce is the latest buzz in the online marketing world. With the ever expanding world of social media, shoppers have more and more opportunities to interact with each other in order to validate their purchases. Utilising social commerce in the right way can be a powerful way to boost sales conversions, and improve the reputation of a brand.
Social interaction between shoppers, and user-generated content in the form of product reviews and service reviews can provide a massive reputation and sales boost that can boost a brand’s online and offline conversion performance.
Here is an overview of some of the key elements of social commerce and how they can enhance the sales and reputation of a retailer:
Product Reviews
The presence of product reviews from real consumers can have a huge increase on conversions, and the likelihood of having repeat customers. Product reviews provide benefits for both the consumers and the brand.
For consumers, reviews help them to make better purchasing decisions, and to feel more confident in the choices they make. Reviews help consumers to make a final decision and banish any doubts they had about the products.
Happy customers then become the retailer’s best salespeople, as many of them may go on to post a positive review of the product they purchased. Having reviews displayed directly on the retailer’s website prevents customers from clicking off the site to find reviews, and thus prevents them from buying the item from elsewhere.
Service Reviews
Not only are consumers concerned about the quality of the products they buy, but they also want to feel comfortable with where they are buying it from. The Fly Research Online survey (2011) found that 58% of consumers search for online reviews before buying from retailers who they have never heard of before.
Service reviews can enhance the reputation of a brand immensely. When large numbers of retailer service reviews syndicate across the web, brand awareness grows continuously, which helps to attract more shoppers and prevent last minute jitters. Naturally, this improves sales conversions.
User Interaction
Consumer reviews and product details can take a shopper almost to the point of sale, but doubts can still creep into their mind and prevent conversions.
With social commerce, customers can effectively help a retailer sell more products. If shoppers have the chance to contact previous buyers, they can get any questions they have answered. By doing this, they can seek answers to questions that a retailer would not be able to give. This adds another dimension to the online service of a brand that provides many top line benefits.
The rapid response from customers rapidly improves the trust of the brand, and also with brand response, information can be clarified with ease and expert opinions can be given to win back disgruntled customers.
To see more detailed information about how social commerce can improve your brands conversions by up to 123 percent, click here