Samiteli Ru to: Home shouted from far away thick Kai human potential – Summit, L
2007 , Guangdong Summit scale of production by a strong brand and sales network, design, culture and other advantages of the introduction of human classic elegant light brick, antique brick market in China has brought new strength and vitality, open living wave of European human space, and set off in the market, a strong classical European humanistic exploration. Currently Summit starting point, high-profile cut into the operation of antique tiles brand in the industry attracted new attention. We take this opportunity Yu Li, general manager of marketing for Summit were interviewed.
Guangdong Summit, general manager of brand marketing for Li Yu
Clara: Over the past two years, with the antique brick market continues to heat up, the antique ceramic enterprises have introduced products in 2006 is a lively, such as: the Autumn Fair, the Hongyu Ceramics its three brands Hongyu, Wang Tao, Wales kick off launch of antique brick, and Bode also showed the his 15th century com; Oushen Nuo Ai Kou debut series of antique brick. Following this meeting, family aragonite Dongpeng Ceramics Dream debut again. The listed brand to the industry once again have a strong feeling of rolling antique brick market boom. Will the Lebanese general, antique brick in the strong market competition, Samiteya light brick on the birth of what kind of thinking?
Total Lebanon: With tile decoration technology, personalization and return in the esteem in vogue, people of the industrialized rich polished atmosphere of concern about the weakened, with the improvement of living standards, cultural tastes, aesthetics and improved. Natural, elegant and noble, simple style and is full of cultural atmosphere of rustic brick into consumer trends. Living in such a climate, Samiteya light brick Golden Age for us. Despite the large number of antique tiles brand, Dominating Eagle, New sources, Hongyu, to strong, Ou Shennuo, Bird, Julian, Kim rudder and other enterprises, have set foot in the field of antique brick, forming a polished, porcelain films, antique brick sales marketing three products matching pattern. But Samiteya light brick antique brick industry in China is well-known trademark brands, has a very strong advantage. Agents also have an urgent requirement Summit Maya Guang brick, in a variety of favorable conditions, other borrowing group scale advantages and the parent brand in the market, a huge influence, Samiteya light brick will come out of their stay. Clara
: Throughout the present ceramics, last year alone, there are dozens of Foshan producing brand new antique brick hit the market, combined with other producing areas, some enterprises have successively joined the antique ceramic tile camp, we can see the future fierce competition situation, not a lack of natural pottery production, the lack of a deep space art and culture?? so-called third-rate companies to do product, second-rate brand companies do, do first-class enterprise culture. Will the Lebanese general, we take the brand Samiteya light brick culture?
Total Li: Brand is the brand connotation, it is the psychological needs of consumers and business contact platform for brand building is the highest stage, the aim is to enable consumers in the consumer products and services, to produce a kinds of psychological and emotional sense of belonging, and the formation of brand loyalty. Antique brick business operations, technology, strategy and supporting services for innovative, and we Samiteya light brick will be "thought of the classic Life" brand philosophy, the European culture for centuries Soon heavy precipitation, based on inheritance the Renaissance to the humanistic spirit, master of the art of interpretation of the European Humanities Humanities, soul and life-giving product for product, vivid plastic from multiple perspectives force the uniqueness of our brand. Antique brick is about culture and personality, loss of culture and personality will have no vitality. No culture, brand, just sold the bricks for the selling block, it is just short-term, difficult to form a continuous benefit, brand is not competitive, with no development potential. Clara
: Product is the core business activities of the material carriers, is the life. 2006, Ascot Goff new spring in Paris, received patents on a product, the market favors; Loulan flashed the wood tiles, antique tiles also enable companies look askance. Will the Lebanese general, our product strategy and advantages Summit is like?
Total Li: product strategy is the core, its pricing strategies, promotion strategies, channel strategies, role play exercise was the product strategy for success, to some extent determine the success or failure of enterprises. As a well-known trademark?? Summit. The launch of the product regardless of its size or color matching is high specification, high-taste line. We developed a star product, the main selling products, supporting a total of more than 100 different products. Engineering, decoration, clothes, retail, supermarket product positioning accurate, structured, rich color, specifications are available.
The other, whether the product name, brand meaning, or aesthetic ideas, are closely linked to the European carrier of culture. Series products are Bach series (striae series); Beethoven Series (Metal Series); Hugo series (similar to the fabric and carpet); Shakespeare series (wood grain series); DaVinci Series (Marble Series); Rafael series (slate series); Copernicus series (soft cast series). These products are the results from the European classical humanities absorb nourishment and inspiration, combined with innovative touch sensitive times, profound art and design, superb technology and the humanities the delight of home deep understanding of creative life, most of these from infectious artistic fashion elements from products to reproduce. Smart ceramic injection for the ice-cold personality, live life to Samiteya light brick is no longer the traditional industrial products, and a high degree of spatial cohesion of the aesthetics of art imbued with a creative effort. Believe that our products, once launched, will become the antique brick market wonderful work of another branch. Clara
: there is a good product, the next step is to open up sales channels for distributors sales. Will the Lebanese general, Samiteya light brick channel strategy? Is to use the existing network of open channels or independent? Or a combination of composite channels? Step by step how to go and what to focus on the market?
Total Li: We channel strategy is the flow, to save distribution costs, but also combined with the existing network and open up parts of independent customers, and will be required to flatten, to enhance competitiveness, the most antique brick with the consumption potential of the large and medium cities as key markets.
Channels, one is carefully selected and refined the original network marketing company of high level, there are home improvement resources, agents alliance, but also to widen antique brick professional customers; The second is to build a flagship fine terminal
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