Appliances to the countryside: it was great enthusiasm was at a loss – home appl

Foshan
Not synchronized with the province "
Bringing home appliances
"Some know little about shopping on the rules

"Appliances to the countryside" on Feb. 10 formally
Guangdong
Start, the purchase of selected products that farmers receive 13% of financial subsidies. But recent interviews with reporters in the city found more than shopping, Foshan, "home appliances to the countryside" campaign has not synchronized with the province, most shopping malls have not been "home appliances to the countryside" products. Skyworth, one of the successful tenderer
TV
Foshan leader told reporters that there will be a week, "home appliances to the countryside" products in Foshan shelves.

Unknown details of some shopping malls

Due to the delay in Foshan, the "home appliances to the countryside" sign, press on the "home appliances to the countryside" when it launched in Foshan, as well as issues such as how to carry out interviews with some of the appliance store, many stores charge people "under appliances villages, "little is known about the policy project. Marketplace for the South China Sea to the reporters that the recent launch of shopping malls will not be "home appliances to the countryside" activities, do not know the details of activities, there is no contact with government departments. In the end "appliances to the countryside," how he was a "confused." Chancheng appliance manager a shopping center are said to reporters before the Spring Festival, and his factory representatives to discuss the relevant issues, "but after the Spring Festival to now nobody has approached me about" the manager "appliances to the countryside," the understanding is less, when a reporter asked how the cash subsidies to farmers when the manager said that when the direct reduction in the purchase, but in accordance with the relevant provisions of the farmers along all invoices, appliance identification card and household registration book, ID cards and purchasing special books, to home appliances for the local rural finance subsidies.

Surprising that, as the two biggest home appliance chain enterprises
Suning
The United States both in Guangdong and the National unsuccessful. Suning and national U.S. stores in Foshan all add up to more than 35, is a very important appliance terminal sales channels. It is said that the upcoming second batch of 10 enterprises will be a list of the names of GOME and Suning.

Appliances very soon, "rural areas"

A successful enterprise, engaging in intensive preparation. Skyworth TV in Guangdong Province, one of the first bid, Skyworth Foshan Office recently busy preparing related matters. Skyworth
TV
Chen Yong, general manager of Foshan office told reporters that they had recently been signed with distributors in various channels, "home appliances to the countryside" designated products authorized distribution agreement, and also of the related publicity materials. Chen Yong said the farmers could soon Foshan in Skyworth get all the regular sales channels, "home appliances to the countryside" products.

Fumin Road Super Power Electric recently, busy "bringing home appliances", that the current super-power has been and
Hisense
, Changhong, Midea, Valin, signed the power of brands, "home appliances to the countryside" products authorized sales agreement. General Manager Su Chaoliang that this is a good opportunity, after the Spring Festival is traditionally a low season home appliance sales, just can use the "home appliances to the countryside" policy to create a consumption peak. He also said that all such work, and super power will be out of the store, pulled the township will be home appliances tour exhibition, to achieve a true "home appliances to the countryside."

Consumer enthusiasm is not high

As "home appliances to the countryside" on the product price ceiling (TV 2000 yuan / Taiwan
Refrigerator
(Including freezers) 2500 yuan / sets, mobile phones 1,000 yuan / department, washing machine 2000 yuan / unit), Mr. Chen held in rural areas account the above standards in the understanding that the "home appliances to the countryside" products are not interested, he said, Most of the products meet this standard is low-end products, is now no shortage of home appliances, is needed is upgrading of low-end products is not the object of his purchase.

Statistics show that in 2007 the per capita net income of rural residents was 4,140 yuan, while rural per capita net income Foshan 8962 yuan, Foshan farmers income figures than the national average more than twice as long.

Head of a mall also said that many of Foshan are more affluent towns, 90 rural families in the last century has been basically popularized color TV, refrigerators, washing machines and other major home appliances, and now are basically two views of rural residents to purchase home appliances or even 3 time buy, at this stage they often need more high-end products, rather than the low end.

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