Why Google Places is Essential for Small Businesses
Almost everything you need is in Google. Just a few clicks and ta da! You will surely find what you are looking for. For this reason, many business owners have been using Google as a means to further expand and grow their business. One of the most effective tolls used by business owners is Google Places. Google Places is one of the helpful features that Google had developed to allow multitude of business owners to update and give information to people of their exact physical business location. This information can be then used to update and manage their business listing so that it will appear correctly on Google Maps and other search and display network sites.
Google Places is absolutely easy, quick and for free! In here, you could create your own business list and put on the details of your own business. Given the fact that many people are in search for several online businesses anywhere, it is really important especially for small business owners to make sure that their business listing would be easily found on Google.com. Signing up for Google Places is just simple. But as a reminder, don’t forget to make your business listing as informative as possible. Put photos related to your business in there, you can also upload videos and a couple of coupons to encourage potential customers. Also include your business hours, what can they do when they get to your business or what can they purchase from your business. Put also a link of your website so as customers will have a more closer and detailed look of the kind of business you offer.
So what would really small business owners who signed up their business in Google Places get? Well, the logical explanation for this is this: As there are billions of people who uses Google everyday of their lives to search for various information, having your business listed and be visible when search unto Google’s pages is one of the greatest achievements a small business owner could do. In addition, Google offers a variety of tool specifically made to be a helping hand to businesses, including AdWords, Google Analytics and Google Apps suite of communications and collaboration products. Google Places offers small business a unique opportunity to advertise to their local area their line of business at a fraction of the cost of any other form of advertising. Through Google places, small business owners who service a particular suburb has a very high chance of ranking first on the search engines, especially Google just by simply listing for their business some keywords related to their business. Another amazing thing Google places could do is that, you do not even have to own a website .You can just boost your business’ Google rank by having a Places’ page for your business.
Here are some tips regarding Google Places: Before you venture to explore Google Places, it is important for you to first make sure you’ve read the Google Help Forum Terms of Service. Then, in creating your business listing, do not include marketing tag lines in your business name. Your business name should be the one you are really using and must be that exactly as it would appear in the offline world. Never try to manipulate search results by adding unnecessary keywords in the business name field. On Business Location Field, take note to use a clear-cut and exact description of your business location. Do not create fallacious information and inaccurate physical locations. Furthermore, do not create more that one listing for a single business location. As regards to businesses with multiple specializations, a single listing is also required. Bear in mind that it is prohibited to put information in the address filed which do not pertain to your business’ physical location.
Wanna boost your local business? List you business to Google Place and be amazed to see the difference!
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