Search engine market World War II，consumers buy the most valued：”fairness”
Search engine market World War II，consumers buy the most valued：”fairness”
“Dormant” for two years of Google, and finally some action. Reporters learned yesterday, Google has recently launched in China quietly called “CASH” and buy search services. This is the second Baidu, the search engine industry is another “big brother” to enter the Chinese buy the field.
Network operators in the Eighth General Assembly last week during a light snow scouring network operations director in a media interview, also said a rebate Amoy network buy on-line function has been recently, now a search has been included, including Amoy buy handle, the United States nearly 600 groups, and other mainstream buy website.
With China’s explosive growth in online shopping market, shopping, search and navigation Web site the next phase of Internet applications is becoming a hot spot. And buy a flourishing field, as many search engines “battleground.”
Are involved in buy Baidu Google search.
“The current service in China is very popular buy. Google when the benefit is that we are testing a tool designed to help Chinese users to find the buy buy information on the site.” Last night, Google sent in to the reporter, said the official response “This version is a very early beta version and we will work closely with partners to assess which features more popular with users, and help users find the information most valuable buy.”
Reporters noted that the current in the Google.cn home page, Google does not provide a temporary benefit when the entrance. “CASH” buy site currently contains a small, contains only the handle, the U.S. group, 24 coupons, friends and other high relatively high ranking of 10 buy site.
Previously, Google has launched in foreign countries buy the business Google Offers, but it did not develop smoothly. Market research company Yipit data show that in August, Google Offers in the major markets – New York, San Francisco, Portland’s business landslide occurred. Compared with July, August, although the number of transactions increased 22 percent, but revenue fell 23%. However, when the benefits of the introduction of Google, but no different from the marks, the two search engines are involved in search and navigation services to buy. As early as June 30 this year, Baidu’s “hao123 buy navigation” has been officially upgraded to “buy Baidu navigation.”
Data show that the number of Chinese buy site in August 2011 has reached 5507, Analysys forecasts the market size this year, China will buy 10 billion yuan.
Ali’s “one Amoy Network” menacing.
In the last week of the Eighth Conference on network operators, Chairman of the Board of Alibaba Group Jack Ma talked about the industry in Taobao concern the topic into the search business, open “challenge” Baidu.
Ma said that he do a search, is “to make Baidu could not sleep.” Because, “Baidu fell asleep, the user could not sleep; users sleep, and Baidu will not dare do nothing.”
Ma mouth search, in June this year, Taobao is split in three, the relatively less from the eyes of a scouring network. However, a recent scouring network can be described as frequent moves, announced the first high-profile “over the whole network share a single account,” account through the service, and Baidu launched the “One direct” the new search page “confrontation.” Subsequently, it launched a buy rebate and other new features, consumers can buy in addition to search for more, but buy site visit by a scouring can get back up to 20% now.
When benefits and Google currently only cautiously buy a collection of 10 different sites, the reporter saw a Amoy buy has been included in the search, including handle, the United States nearly 600 groups, and other mainstream buy website.
Reporters also noted that recently a scouring still in Beijing, Shanghai, Guangzhou and other major cities have launched online and offline advertising campaign, declared that “shopping comparison, all in one Amoy”, described as menacing.
Consumers value the information “fairness”.
With online shopping version of the search engine, online shopping habits of consumers will have what effect? Net purchases up to “decay,” said “For example, before, I just Taobao goods than three hundred, but now through a search engine, you can stock more than thirty thousand.”
Currently, in addition to Taobao, Taobao Mall, Jingdong, Dangdang, excellent shopping sites such as old, but also the emergence of a plethora of buy website. “Decay” that, like her breakfast, eat oatmeal imported from Taobao Mall, grinding the soybean milk from the milk handle network, and the pot containing milk is excellent on the buy.
“I only affordable choice for their goods, but would not bother to identify a home shopping site.” “Decay,” said. This is exactly why search engines have to force a major cause of shopping search.
It is understood that recently Google China’s ICP (Internet License) license inspection has been passed, Google will return on news of China. But now, the domestic Chinese search engine Baidu has been the location of the boss firmly occupied, plus search dogs, will be, search decile eat Chinese search engine market, many industry insiders believe that Google’s market after the reunification, not too optimistic.
However, Baidu also has its own “weakness”, which has criticized the “PPC.” More recently exposed by the media, hundreds of people buy moon cake cheated several hundred thousand dollars, just because the search engine will cheat sites came in first. After all, a lot of people, online shopping, shopping and information search of the most important thing is fairness.
Network operators in the General Assembly during a light snow scouring network operations director, said in an exclusive interview, present a scouring rely mainly on advertising revenue, the future development and other sites may be the rebate business, but will not do the same as Baidu PPC.
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