Tong Cheng Electric: power control air conditioning price momentum – through pro
Recently, per ton
Copper
Spot week rose 4,000 yuan; aluminum, etc.
Air conditioning
Last year, raw material costs this year, up nearly 1 / 3, the author learned from the mess of electrical appliances, soaring costs have begun to make major manufacturers across the board price increases, the air-conditioning
Brand
Different products have different levels of increase.
Air conditioning costs lead to price increases
"Because of rising raw material prices, air conditioning manufacturers a lot of pressure." Tong Cheng Electric an air-conditioning-related official said, "This,
Gree
, Beauty,
Haier
Channel brands have been on the air-conditioning products of all price increases, or more than 2 to 3 points, but larger, and even close to 10 points. "
Air conditioning as a mature technology products, the main factors affecting the price is the cost, the current
Compressor
As well as copper, steel, aluminum, plastic and other raw materials had been accounted for stand-alone air conditioner about 70% of the total cost. In fact, as early as a few months ago, a number of air-conditioning manufacturer price increases have been the intention, but because the market worried about rising prices and the channel operators do not accept the suppression of the price increases, there is no "rash actions." And are now air-conditioning compressors and copper prices of raw materials soared, making a substantial increase in air conditioning costs, manufacturers were forced to price increases across the board.
Mess of pre-start air-conditioning activities
"In recent days, is not only a major air conditioning manufacturers in the wait trend copper prices, we are also very nervous. Although the air conditioner prices are already expected to do, not buy air-conditioning will affect a lot of consumers still nervous." "Five 1 "7 days, through process of air-conditioning appliances sold crazy, air conditioning manufacturers face a sudden price increase trend, deputy general manager Yu Tung Cheng Electric Tenda said," The situation has been set prices, as an important channel for air conditioning, communication process will funded by their own, and many other advantages over network control rises, as cheap
Sell
. "It is reported that mess of electrical appliances has been the trend under the air conditioner prices, rapid adjustment strategy, this week threw out a" blockbuster ", launched a comprehensive" inclusive summer offensive ", including air-conditioning refrigeration appliances included and some will continue to ensure the cheap sales.
Inhibition of the momentum of stock prices
Air conditioning products on the market despite the price increase in the message has multiple confirmed, but the pressure remains high throughout the industry inventory, which is a kind of pressure on the price increase.
In addition,
Home appliance chain
Enterprises in the years after the signing of a large single air-conditioning for the air conditioning prices paved a way to escape. "Back in March, through the market process Hunan Electric has signed orders for several hundred million dollars underwriting air conditioning, reducing procurement costs," I TOUCH think, "and, currently on the market up nearly 300 air-conditioned models, the total While the bullish trend, but there are various brands of all types up a drop, but will consider the interests of consumers reasonable prices. "Obviously, Tong Cheng Electric has been snapped up in advance by large single air-conditioning, air conditioning prices in advance to prevent the pressure and ultimately benefit the consumer.
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