Aarkstore Enterprise – Mars Case Study: Missed opportunities in evolving consumer trends
Aarkstore Enterprise announce a new report:
Mars Case Study: Missed opportunities in evolving consumer trends
http://www.aarkstore.com/reports/Smart-Packaging-Case-Study-How-packaging-can-communicate-with-the-consumer-in-new-ways-155029.html
Introduction:
Opportunities are emerging for packaging that provides properties beyond simply containing The Mars brand witnessed a fall in UK sales in 2010, despite significant spend on advertising to coincide with the summer’s World Cup tournament. The performance of the national football team has been cited as one of the reasons the brand did not see an increase in sales. However, long-term traits related to evolving trends in the confectionery market have also been cited as a reason.
Features and benefits
* Understand the importance of consumer trend tacking and how even the most iconic of brands can witness a slide in sales through failing to do this
* Recognize the most pertinent trends in the chocolate confectionery market and how to best formulate and position products
* Identify the risks associated with aligning promotional campaigns around sporting events, of which brands have no influence over the outcome
Highlights
As consumers continue to demonstrate frugal spending habits, they remain conscious about spending on non-essential groceries. This means that it is essential that chocolate confectionery manufacturers understand and capitalize on key consumer trends, in order to encourage shoppers to continue to make impulse buys.
Key product and marketing trends in chocolate confectionery include ‘better-for-you’ product positioning, premiumization, comfort-led indulgence and occasion specific formats such as at-home socializing.
For more details contact:
Aarkstore Enterprise
Kacie
Tel: +919272852585
Mob.No.918149852585
Email: enquiry@aarkstore.com
Website: www.aarkstore.com
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