SEAT Voted Best by Car Dealers
SEAT is a Spanish car maker owned by the German Volkswagen Group. Originally founded in 1950 by a state owned holding company, in 1982 SEAT was taken over by the VW Group to help VW expand into other territories. SEAT falls under the Audi brand and is classed as the youthful and sporty arm of the business.
Since its takeover by VW the SEAT brand has been taking massive strides forward, especially with exciting new models like the Leon FR. SEAT dealers have been hugely benefiting from excellent offers and manufacturer backing.
Speaking to industry insiders, franchise groups are queuing up to join the success of SEAT, now is a very good time to be a SEAT Ibiza ST dealer. At this year’s Car Dealer Power Survey, SEAT was voted the best car dealer with an impressive score of 90%. An improvement of 18 places meant it also won the award for most improved car manufacturer.
The Car Dealer Power Survey gives franchise dealerships the opportunity to rate their manufacturers on elements such as finance offers, warranty arrangements, marketing, brand awareness, bonus structure and return on investment.
SEAT UK Managing Director, Peter Wyhinny said: “I’m very pleased to see that our network is so happy at the moment. The dedicated SEAT UK Operations team and, indeed, the whole staff at SEAT UK headquarters work tirelessly to support our dealers, improve processes and generate innovative ideas to help them improve their sales and profitability. I’m very happy to see the dealer network recognise the team’s endeavours.
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