Shop Mall market: women selling men’s color by brand
Shop Mall officially released the first half of 2011, consumption of clothing trends. In the shop mall, the candy-colored women’s sales more than 40% of total sales, while the men’s side, the main color of this men’s classic black and white gray color, style, mostly T-shirts, leisure and business.
Women “candy colored” in power
“Like childhood, like Tang Zhi collected” in the female candy colors this year, is widely used in clothing. Ralph Lauren Polo Womens Long Sleeve Shirts in pink, powder blue, pink green, pink and yellow, vibrant purple, lemon yellow, mustard green, sapphire blue and other color-based female sweet tone, the same color dress or costume and white coat match, can be a classic candy with the wind, “hit color” has become the key trend in 2011 women. It is understood that women in mall shop sales of candy-colored more than 40% of total sales, mainly concentrated in the Beijing, Shanghai, Guangzhou and the eastern coastal cities. Of these, 80 percent of the mall businesses are more or less adjusted proportion of candy colors this year.
Women’s underwear, too Abercrombie and Fitch Womens Underwears, from the first half of the lingerie sales point of view, candy underwear sales accounted for 44% of solid color, color nude color underwear sales accounted for 38%, breaking the color nude color underwear sales in previous years, the high routine. “This year, the popular candy-colored underwear, collision color, stitching color, etc., we have achieved in the first half of the average monthly turnover of 90 million, of which 35 million bra commodity sales, selling a single product to achieve sales of more than 10,000.” Network mall clothing store official said.
Men re-brand manufacturers to design
Compared to women, Ralph Lauren Polo Mens Long Sleeve Shirts Men’s styles and colors have tended to be simple, even plain. The main color of this men’s classic black and white gray color and style for the T-shirt, leisure, business, but your home to play stripes, my family would play cool black; you play the T-shirt, I would point out business. Men invariably focus on the various brands in their own creation and design, playing the “brand” brand.
IResearch analyst Su Huiyan said, Ralph Lauren Polo Mens Tshirts The data and trends clothing shop mall just reflects the B2C advantages, that is quick to connect the production and consumption, making the fashion and trends quickly in the mass consumer groups in the show and focus on the outbreak. The store brand diversification, and there were different in Datong, you love candy I love retro, I love you love rock style POLO, which form the various regions in the clothing brand and the use of different materials, to avoid the homogeneous raw materials, operations, store the case of affordable quality more consistent than most stores.
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