How to Keep Tab of Your Pay for Performance SEO
The pay per performance marketing has become a popular choice for the organizations looking for yield through internet marketing. As the name suggests, this is a result based internet-marketing model. The pay for performance SEO model ensures that you pay only after achieving your marketing goals. This also ensures that your SEO specialists will put in their best efforts to generate results for your business.
The performance based pay per performance marketing Companies help you to increase your revenue by increasing the website visitors. This raises your sales leads and finally pays off in the form of new customers. The best thing about such companies is that you get your revenues before you pay your SEO specialist. The performance based SEO Companies increase the traffic volume for your website by adopting latest technology for tracking tools.You can choose any of the following parameter to decide the pay model for your SEO company and measure the results for your pay for performance SEO campaigns.
1.Increase in search engine rankings
You can pay the SEO Company for increasing your search engine ranking. By this, you can achieve first page search results for your keywords. However, you have to decide upon simple and short keywords, as it is not easy to get high rankings for complicated keywords. Moreover, your SEO specialist will also not wait for your rankings to soar with the complicated keywords. You must decide upon the period for maintaining these rankings before signing any agreements.
2.Increase in website traffic
You can pay the SEO Company for increasing traffic to your website. An important point that you must consider before agreeing to this payment model is that the visitors should be genuine. You can use Google Analytics to measure your return on investments.
3.Increase in Alexa rank
Alexa is an online metric tool that is used to calculate the website traffic and ranking among millions of websites. The more the number of getting back links in your website, the better will be your Alexa website ranking. The getting back links automatically increase your search engine optimization and increase your Alexa rankings.
After you have decided your performance based SEO model, you have to gear up to track your sales, profits, leads, traffic, and many more parameters. Although logistically your work increases but in the end, you benefit from this type of internet marketing.
If you are among the SEO providers, you may face the problem of non-payment by clients. The best option for avoiding such problems is by making period and target based agreements. In addition, you can ask your clients to deposit a certain amount before you get on with your optimization process. This will ensure that your clients do not ditch you half way through.
Pritam Verma is an expert having vast knowledge in online marketing like search engine optimization, Social media optimization, Link building ,Viral marketing, online lead generation, PPC services etc., currently he is working with Digitalforce India as a marketing head
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