Different Methods For Your Finishing Touches
When going to a commercial printing company for print jobs, like brochure printing, they will ask which materials you prefer to be used. They will also inquire about the size preferred, the number of folds, colors, of course, copies.
They will prepare a quotation for you based on their prepared formula that includes operational costs and the wear and tear of their printer. Any commercial printer would be delighted to serve you with your printing needs as long as you are willing to pay the price. So many things go into your quotation for a printing job. The operational costs are computed in such a way that includes salaries and benefits of personnel (including overtime pay), sales incentives for the sales reps, utilities and supplies. You also pay for the government imposed taxes and the percentage just differs on what state you are residing. While machines depreciate, the depreciation cost is charged against the clients.
Before you fret, you have to realize that there are many clients in a printing press so you only get to pay a small fraction of the costs. They just have to have a figure to compute somehow because they need that to keep the business afloat and to protect them from damages to machines and of course, the printed materials. Aside from the basic printing costs for regular print jobs listed above, there are add-ons to printing that you may prefer. Of course, they come with a price because these specialized features help enhance your final output.
Lamination – You may choose to have a matte or glossy lamination. That is like a thin layer that is applied on the printed material. It will make your brochure or poster sturdier because it is not easily torn to pieces by hand. It will not be wet by water as well. Additionally, it enhances the appearance of your materials. The glossy laminate makes the material shiny while the matte laminate does the opposite. Both laminates create a different look for your printed material.
Binding – Understandably, booklets for programs, catalogs, and some brochures need to be bound. They are usually stapled. However, if there are many pages, they might need saddle stitching or perfect binding. These two are more time-consuming and labor intensive so you will have to pay for the extra work. In some cases, like in the preparation of coffee table books, clients will need hardbound covers for their materials. If these have jackets, these are additional costs as well.
Emboss and gold stamping – There are printed materials where the client would ask for the title or the logo of their company to be embossed; meaning that certain areas of the material will be raised. Alternatively, they may ask for gold stamps. In both cases, molds will have to be especially made for these shapes. That is why if you will only have a few copies produced; these two may not be feasible because the molds can be expensive.
Die cutting – When want something done by a commercial printer, you will see that they have many nice things to offer. One of these is die cutting, meaning you can have your materials cut into desired shapes. Of course, this will need a mold to consummate, so you will have to pay for the mold, the process, and the labor. The printing company can do all these for you. Just make sure that the add-ons are still within your budget.
Kaye Z. Marks is an avid writer and follower of the developments in commercial printing technologies by commercial printers that help businesses in their marketing and advertising campaigns.
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