Discussion: ceramic glaze industry advertising marketing direction – ceramics, g
Business model with market competition, corporate image and product brands the importance of planning for the operators in increasing awareness and attention. In business Management Strategy, on Advertisement The strategy followed stringent requirements to upgrade. However, the accumulation of brand value is not new, effective advertising must be able to promote sales, to consolidate Consumption By brand loyalty, market share occupied, improve brand awareness and other purposes. Instead, shoddy or platitudes ad not only can not play a promotional role, but a negative impact to the brand, the larger advertising expenditures will not have the effect of receivables, a waste of money.
When you open nowadays many Ceramic Glaze The professional media (especially Newspaper Magazines), you have found overwhelming ads and not pulling your line of sight. And other sectors of advertising, such as Real estate Advertisement Telecommunications Class advertising compared to advertising creative industries glaze is lagging behind not near? Creative performance seemed a bit feeble if the lack of performance of this?
Overview Ceramic glaze Industry advertising, mostly 80's creation mode, simply the product introduction, almost no significant effect on brand Plan And the demands of corporate image, not to mention the mining culture, philosophy of deep content. Advertising picture still remain in the product performance characteristics of "color" variety of expression, the lack of creative expression, subtle and restrained in depth and their beauty of tone. It seems like color glaze advertising real estate ads to have an advertising revolution. Have refined, aesthetic design (plane) and depth of thinking, conception of the fusion of macro (meaning) of the ad will be able to stand out in the forefront. The integration of advertising communication is timely and Health, its meaning is in the early adoption Market Research Analysis, to enhance marketing would like to achieve advertising objectives, integrated product concept, to determine communication targets and a planned mix of media delivery, planning advertising expression, creativity points, demand points so as to meet with "one voice, conveyed the same message" results, and enhance the sales, establish brand image. Integration of the advertising communication, the recent ad campaign color glaze has set, is in a unique way to show the depth of expertise. The overall planning from the advertising point of view, it is out of the entire advertising industry, there is no color glaze system, not strategic, "guerrilla"-style ads. The so-called "guerrilla"-style ads that did not consecutive ads as a whole, only one shot to take the East and West in the form of shot, each different advertising themes, appeals points vary, arbitrary This is precisely the glaze of the many ads at the root. "Guerrilla"-style advertising can not give the audience an impression, reduced transmission power.
Group and Taiwan's China Glaze professional advertising companies Cooperation Adjust the annual advertising strategy, advertising in series form. Ad campaign features several sets of uniform with the main title, application elements, slogans, performance-style advertising.
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