China Overseas Force cardiac weakness of domestic tourism – tourism, the tourism
According Road, the number of Chinese citizens in 2004 was 28,852,900 people, China has become the fast-growing Asia emerging tourist-exporting countries, is currently available to the visiting Travel Outbound tourism destination of Chinese citizens are 64 countries and regions, by the end of 100. From the World Tourism Organization estimates that by 2020 China will become the world's fourth largest tourist exporter of tourists will reach 100 million outbound trips. Faced with such a stock take shape, increment promising market, how to prevent heart Corps overseas?
In time for the summer tourist season approaching, the domestic and international tourism exhibitors gathered Beijing International Tourism Expo 2005, the full feeling of the Chinese tourism market hot. As a sponsor, the Beijing Municipal Tourism Bureau Deputy Director at the De-briefed reporters, the Expo from 54 countries and regions, 22 provinces and cities in China more than 5,500 exhibitors tour debut. This Expo Exhibition Museum area of 11,000 square meters from last year to 15,000 square meters. Among them, the international exhibition area increased by 26% over last year, the international exhibition and have equal shares of domestic exhibition, highlights the truly international. June 27 at the De-told this reporter that during the nearly 5 million exhibition visitors.
Beijing Olympics Stir tourism market As the global sustainable development of tourism and the focus shift to the Asia-Pacific region, China's tourism will reach unprecedented levels. Beijing Tourism Bureau in the Yangtze River according to the Secretary, in Beijing during the Olympic Games will be the influx of seven million tourists; while throwing 138 Beijing Olympic Games to the world tourism projects, "Investment Hydrangea"; from now the next six years, the Beijing tourism, convention and exhibition industry Investment Total will be 800 billion yuan, which is no doubt the Chinese tourism market business opportunities. Also, starting this year Beijing Olympic cycle to enter the Olympic Games will be the comprehensive development of Beijing and even the national tourism boosters. For such a great Olympics "cake", the international tourism business and capital will certainly be keen to compete.
How to use the opportunity to welcome Olympics to improve our tourism industry as a whole. In the Yangtze River, said one aspect of the use of the Olympic opportunity to expand local tourism market, expanding Overseas markets ; The other hand is to seize the Olympic opportunity to find what aspects of our tourism industry and the Olympic Games in demand gap to fill these needs through to get a comprehensive upgrading of the tourism industry. "And, we should actively help of well-known travel brands and foreign capital to raise the overall level of tourism, to fully upgrade."
Weakness of domestic tourism According to Chinese WTO commitments 2006, China's tourism industry will be fully open to foreign investment. When foreign tourism enterprises will enter the mainland to seize resources, diversion entry market source, to the enormous impact of domestic tourism market. Foreign capital in tourism planning and layout of China, while Chinese brands are also trying to expand their overseas markets.
Reported that Chinese tourists in Europe are reluctant to stay, for example, tourists or living conditions of poor and cheap hotels, or stay for the price of a high and non-Chinese Service Large Hotels , No more choices, difficult to fully enjoy the fun of travel. Mainland China providing Chinese characteristics of tourism services in Europe, the selling point emerged. Li, vice president of Beijing BTG root pleased to reporters, said local tourism operators also trying to open up overseas markets, expectations on this market's first trip to the French Accor Group in the European joint venture of the two hotels.
Beijing Tourism Research Base Professor Dai Bin, deputy director of the view that the three pillar industries as tourism and hotel accommodation industry in the shop overseas strategy has great potential for development. "Overseas shop needs a new face," Dai Bin reminder. China's tourism industry in the country's competitive disadvantage and would not go abroad but only because of the natural disappearance of the competitors are shaping the European process is sometimes painful. Enemy Territory business and service need improvement.
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