National Conversion Booster – Better Website Roi
How National Conversion Booster can help you Get Better Website ROI Results
For those new to the internet game, ROI or Return on Investment is the ratio of money gained or lost on an investment relative to the amount of money invested. For example, a $1000 investment that earns you $50 has a 5% ROI while a $100 investment that earns you $20 has a 20% ROI. This simple example shows you that it is not necessarily the size of the investment that matters for a better ROI it is just the effectiveness of the investment that truly counts. If you are looking for a better website ROI, and aren’t we all, we have put together the following tips that can help you transform your business.
Text Does Matter
Now, many people in the website business spend thousands of dollars and hundreds of man hours changing the design of their web pages and graphics but, while these are important, they are not the only part of website development. This is where a better website ROI can truly be the easiest way to analyze the profitability of your website. What many website owners and developers need to understand is that the text they use on their website is just as important to formulating a better website ROI as the design and graphics they choose. With a simple ROI calculation you can see if you are truly making the best use of your website for converting visitors and making larger profits.
Careful Selection and Monitoring of Keywords
Now this may seem like an obvious task for those of us with some website experience but the careful selection and monitoring of keywords can truly lead to a better website ROI. Keyword selection is very crucial for many reasons including getting visitors to your site, maximizing every dollar you spend for AdWords campaigns and getting great positioning on search engine results. National Conversion Booster can help you select targeted keywords that are relevant to your website because the last thing you want to do is spend money bringing visitors to your site that are unable to find what they are looking for. Now, there are a number of different types of visitors you will find visit your site, those who know exactly what they want, those who aren’t quite sure and those that are just simply window shopping and waiting for something to catch their eye. By using very targeted keywords you can get a much better website ROI than trying to get page one ranking for a much broader term. By spending a little time researching keywords and then monitoring the amount you spend per keyword and the gross profit margin on products sold related to that keyword you will be creating a better website ROI than merely selecting the most popular keyword and running costly AdWords campaigns.
Provide the Information Your Visitors Need
It would seem obvious right, you want to give your visitors the best experience you can while creating a better website ROI for yourself but are you really doing this? Better website ROI is not only created by great website design, keyword rich content and great products, it also is created by answering each visitor’s questions before they have the chance to ask. Think of it this way, if you can decrease the number of calls to your call center while increasing your profits you will be getting a better website ROI, right? The more answers that visitors can find without having to pick up their phone and call means less of your profits will be spent on toll free services and increasing call center staff to cover increased volume. Key ways to accomplish this are to include a FAQ section in your website and make sure you are giving clear and concise answers to your most frequent questions. If you have a process you want your visitors to follow, like an opt-in for your newsletter, make sure and give them step by step instructions on how to complete this and how to get them back shopping quickly.
With our services we can help you create a better website ROI quickly and easily and have your website working efficiently and earning you much more bang for your buck.
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