BD disc players sold in the open 700, NEC shot the domestic market-BD, washer, N
Recorded in China, has just announced 1,499 yuan BD Washer Scheme, the global BD Washer Solutions to market more than 4 percent of the NEC on the break to the "hot" water: the machine lowest price 700 yuan, 350 yuan NEC chip solutions have been classified as consumption Electronic Business strategy for 2010, one of the important. Perhaps in the market, domestic users can enjoy 700 per below the BD disk player products.
Washer high price has been seen as impeding the domestic HD Blu-ray BD universal fundamental reasons. Although in early 2010, Philips, Sony , Hua-recording companies have not broken the launch of a 1,500 yuan received the product level, but compared with the foreign market, the domestic BD disc players are still in high-price period.
In 2006, Toshiba has already launched in North America had the lowest price 99 U.S. dollars for HD-DVD products. Since then, 99 U.S. dollars to become Blu-ray disc players special sales, promotions market, a "rule" price. The lowest prices, the domestic market than foreign markets, Blu-ray prices more than twice.
Although the launch of 09 Days and 45 yuan recorded BD disc program, expect the price of the drop-down driven by the content of the popularity of BD products, but the actual effect is not obvious. According to industry veteran, said the domestic BD disc piracy industry already has hundreds of thousands of film production, but also new sources outnumber genuine products many times. BD disc piracy in the market price of 15 yuan to 25 yuan, 25 yuan of which is almost the same products and genuine results.
Therefore, if the calculation of the pirated discs on BD BD content market impetus to China's Zheng Bandie programs recorded more than 40 yuan, almost on the consumer market, "did not appeal."
BD is still one of the key universal disk player prices drop. "Even if the current price of cottage washer manufacturers are unwilling to get involved," said industry experts. Price several times higher than traditional disk player, has become the greatest obstacle to universal BD disc players. Research shows that if the price of BD can be reduced to 1.5 times the DVD disk player, or from 500 to 1000 yuan, spreading the market will be a real start. And the NEC chip ultra-low-cost program plan is aimed at the price of the product.
Traditional DVD disc players with prices comparable to that found consumers Home Appliances About the expected value of expenditure on products, is considered BD disc players into the general population the key to the consumer market. Yet even though the BD content slightly less in the piracy of "support", and consumers to buy advanced behind the psychological impact of not buying, its form is far less than the market resistance to high disk player itself. BD disc players
domestic firms are mainly driven by China recorded, Sony, Philips and Matsushita And so on. The NEC is a way of accession to the upstream chip suppliers. BD in accordance with existing industry structure, NEC low price may be more decisive and positive program for the above four business enterprise outside the local disk player. This is bound to TCL, new subjects such as brand-led camp CBHD washer products have some impact.
CBHD is the highest in the Toshiba HDDVD technology evolved its own native format for a high-definition disc players. Since its inception has been to washer products and low prices are part of the disc to consumers. NEC strong push down the price of BD solution is bound to drive low-cost advantage of CBHD of an impact. Analysis, the decisive battle in 2010 the two camps will be inevitable, the current line-up dominance of BD are more likely to win.
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