Yan Bai President: Interpreting Combined Seasoning Six Industries
Complex Seasoning As China Condiment An emerging industry in recent years is the rapid development momentum, the average annual growth rate of 10% or more. It not only meets the ever-increasing masses of the taste and nutritional needs, but also for the chefs to create new tasty dishes offer great support, and promoted the Snack foods Represented by the food industry’s rapid development. Chinese condiment Association Professional Committee of complex seasonings are also established in the near future, for the complex seasonings present and future, the Chinese condiment Vice President and Secretary General Yan Bai high standing industry given the answer.
Point one: product variety, product line extension of a long, wide coverage.
Compound seasoning is defined as two or more spices with the preparation, processed by special seasonings. From the shape can be divided into solid, liquid, compound Sauce Three categories. At present our whole compound seasoning products can be “product variety, product line extension of a long, wide coverage,” be summarized. For example, in the traditional sauce is based on the development of more complex flavor sauce; such as bone marrow sauce, Hong Sauce , Barbecue sauce, salad dressing and so on.
Point two: market segmentation and demand gradually emerging segments, gradually speed product development.
With the improvement of living standard and the accelerated pace of life, to fast and so convenient to use a compound known to the rapid development of seasoning. Segmentation of the face of consumer demand, China’s condiment company considerable time and effort invested in market research, ferreting out consumer demand, has developed a wide variety of complex seasonings to meet the needs of the public taste. In the annual session of China International spices and Food Ingredients Fair (CFE), the sauce will have complex products and new product marketing, it also reflects the rapid development of complex seasonings situation.
Point three: industry concentration is not high.
A lot of food groups at home and abroad have sights on the field of complex seasonings. But overall, the flavor compound concentration of industry and brand concentration is not high, indicating the industrial structure of China’s complex flavor to be further adjusted, the brand will further increase the degree of concentration. Condiment industry environment and economic level of macro-economic factors and the development of complex seasonings industry itself in the characteristics of micro-economic factors, are directly or indirectly affect the future development of complex seasonings and changes in the market.
Point 4: the industry is huge, and companies ignore the three major issues Mo.
Complex seasonings are broad prospects for development of the industry, but it can not ignore the following three questions: 1, enterprises should strictly control product quality, ensure food hygiene and safety. New ” Food Safety Law “has been given in this regard clear. 2, enterprises must have a clear market orientation and market fine under the corresponding operation. Specific consumer groups and the public distinguish between consumer groups, for competitive differentiation. 3, enterprises can not only set their sights on meeting their own survival and development, and to the perspective of development focus on product promotion and brand cultivation, the correct orientation and to guide consumer demand, brand expansion is not a simple price war, or blindly follow the trend.
Point five: economic crisis, both challenges and opportunities.
This year’s economic crisis is a challenge to any one industry, more opportunities, compound seasonings industry is no exception. Shortage of funds, the market malaise, decrease in demand every business will face. At the same time, which is the survival of the fittest, the industry a golden opportunity to reshuffle the cards. Enterprises should seize this time, the product structure and market layout adjustments in product development and market research to invest more to develop to really meet the consumer demand, new products to market changes, better product. While accelerating the company’s product promotion and brand development, market strategy to achieve business goals.
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