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Renowned psychologist E.L. Thorndike, who formulated the theory of social intelligence, said that the term means having the ability to “act wisely in human relations.” There are innumerable methods of examining social intelligence. However, not all the tests can assess the social intelligence appropriately, as some of them have a heavy reliance on expressions and words. Such tests are more appropriate for estimating abstract intelligence. Few social intelligence testing tools measures the same by the social age.

Utilizing Social Intelligence to drive Business

However, Social Intelligence has acquired a greater and wider significance in the business and commerce scenario. It is a doorway to people behavior. With the heightened level of internet and online innovation, social commerce and social gaming provides an unusual scope for enterprises to understand, observe and analyze various aspects of consumer activities, demographic profiles and other mass behavior.

Social media intelligence is vast, intriguing and a mind-twisting subject. It is instrumental in deriving organizational as well as consumer psychology and their disparities. Interesting as it might seem but if not attempted with adequate guidelines and methods, it can be very misleading. Therefore, to make the process easy for you, today there are renowned companies that offer innovative social intelligence application solutions that help their users by tracking information across numerous social platforms. This is churned out from the expanding social media data.

Most service providers follow the strategy of focusing on a wider marker for social commerce and getting actionable, valuable user insights on a real-time basis with the social media analytics applications.

Benefits of Social Intelligence Applications

Let us have a look at the benefits of using the social intelligence solutions available today:-

1. It accurately measures the effectiveness of acquisition campaigns and carries our funnel analysis on viral promotions and features

2. Easy to set up and operate

3. Helps in monitoring virtual currency monetization and other trend metrics such as ARPPU, ARPU, payment type, conversions and many others

4. It understands the trending metrics such as ARPPU over the last thirty or sixty days or drill down by payment types

5. Users are able to attain predictive insights into their application features that are used most and on what drives monetization make smarter, faster operating decisions

6. It helps to create user profiles in order to target and customize application content to the most-engaged and valuable users, such as frequent visitors or frequent purchasers

7. Users are able to derive deeper and useful insights into the demographics of users with information provided through Facebook’s Social Graph API

Today, eminent companies’ offers advanced social media analytics tools to various clients and users. These tools have transformed analytics into an automated business procedure that works towards continuously enhancing the customer’s reach, revenue and retention campaigns. All these are aimed to increase the social intelligence.