Which Is More Cost-Effective – SEO or PPC?
In today’s competitive market it is becoming more and more important to get your website noticed if you use it to do business, and there are numerous ways to do this. There are the more obvious methods of marketing, such as advertisements on other sites and in other forms of media. This is, of course, expensive, and there’s no guarantee that a) people will see the advertisements at all and b) the people that do see the ad are the ones you need to target.
A great deal of business is done after a quick Internet search. Often people will not know the name of your company or have a specific company in mind, rather requiring a particular service or product. Research shows that most people click one of the top three links after a search, and it’s unlikely that many people will trawl through pages and pages of competitors just to find your site. It’s therefore very important for your site to appear on the first page of results displayed by the search engine; preferably as close to the top as possible.
There are a couple of effective ways to do this – namely Search Engine Optimisation (SEO) and Pay-Per-Click management (PPC) – both methods, when properly employed, guarantee to get your site a great deal more visibility on search engines, but both methods are quite different, and require a deal of research and planning in order to work.
Search Engine Optimisation works through a combination of link building, article writing, and general on-site tweaking, in accordance with strict guidelines set up by search engines, in order to ensure your site is the most relevant result. You can obviously do a good deal of work on your own site and get it much further up the search engine rankings than a site with no SEO whatsoever, but you might not know what your site’s keywords actually are, or how to edit the particulars, so it’s definitely worth getting a professional agency to take a look at it for you. Most SEO agencies will give you a consultation for free, and tell you what your site needs in order to become visible.
Pay-Per-Click, or PPC, sounds much simpler, but has a very steep learning curve. It could cost you much more money than you make unless you are careful – again, it pays to hire profession help. The benefit of PPC is that you can very quickly become the very first result displayed on a search engine, and it can be relatively cheap.
Whichever method you choose – and it’s not a bad idea to make use of both – it certainly pays to bring in professional help to ensure you’re not wasting your time and money.
There are SEO and PPC agencies up and down the UK. You might be looking for an SEO agency Preston-based, or a PPC agency Preston-located, or an agency that offers both.
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