Small Appliances Raise 100 Billion Market Access Threshold Face A Reshuffle
Recently, the reporter learned from the stakeholders Department, 2010 Small appliances Market value may be more than 350 billion yuan, but because of energy efficiency labeling will be implemented soon, or half of the products are turned away.
Experts also said that the market of products to meet the new standards may be less than 5 percent, most small home appliances brand, are facing re-shuffle or even out of the situation.
Recent years, small household appliances because of the low technology threshold, and high profit margins, as many businesses started taking vying for market development focus. But the excitement of gold and silver appearance seemingly everywhere, but in fact an industry containing a large-scale reshuffle of the undercurrents.
Analysts noted that with the escalation of the consumption structure and increasing the degree of industry regulation, “survival of the fittest” rule of the sword has been rubbed Zeng light watt light. Industry experts believe that high quality small appliances brand alone is not enough to successfully resist the rough. Find new Marketing Way to survive in the market.
Nearly half of companies do not raise the threshold of compliance
“Rough estimate, in 2010 the market value of small household appliances may be more than 350 billion yuan”, Nordic Home Appliances (China) Co., Ltd. General Manager Wang said sodium new. But at the same time, he said that practitioners of a very awkward situation?? Such a huge cake, but as raising the threshold becomes no one dared to touch upon.
According to statistics, in 2009 the rapid growth of China’s small household appliances, sold 398 million units, up 2.1% Sell Totaled 117.5 billion yuan, up 6.6%.
Same time, the “2010 China’s small household appliance market trend forecast observational study” analysis derived, as a small domestic appliance industry concentration is not high, the brand many and complex, leading to mostly belong to a small investment, small-scale production, product mixture of good and bad quality.
With the World Climate Conference held in Copenhagen, more and more people are concerned about the ecological Environmental protection Problems. With Energy Environmental protection work ongoing, small appliances that have been overlooked in the field have also pushed to the foreground.
Since March 1 this year, following Air conditioning , Refrigerators, washing machines, the small household electrical appliances have energy efficiency labeling affixed. Experts pointed out that market products to meet the new standards may be less than 5 percent. Most small home appliances brand, are facing re-shuffle and even out the situation.
“Low carbon” has become an important symbol product merits
Although the energy efficiency labeling for raising the threshold number of practitioners, but the new king is satisfied that this for the small domestic appliance industry, absolutely must undergo the test of time.
The reasons which led to this situation, in addition to the lack of review of the industry itself, the awareness and self-monitoring, Tencent Technology found that consumers ignore the energy consumption for small electrical appliances, but also many businesses still puff good enough just to have an important reason.
Recently, Tencent Technology Marketplace interviews found that the energy consumption of household appliances for the small number of people do not know, “there is this necessary? Small home appliances only consume a total of how much power ah?” A lot of consumers not agree.
But experts, small appliances Although small in size, power consumption a little but no less than those of large volume products. It is understood that a Drinking Repeated heating, the power consumption even higher than on a TV, while the energy consumption of a rice cooker one day than a bigger saving refrigerator.
Chen Gang, Deputy Secretary-General Association of Chinese home appliance that energy efficiency and low is the main theme of 2010, environmental protection, energy saving appliances is the trend. Small appliances are large, and growing at an alarming rate in some products, production and growth are considerable, the consumption Energy Volume and growth rate can not be ignored.
I am China Manufacturers writer, reports some information about mens zip front sweater , women cotton panties.
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