Anxi tieguanyin tea industry has welcomed vitality
“All the French wine production circulations are strictly supervised by four state organs in France so we can say that the government has played an important role in it”, said Cai Jianming. In the process of studying French wine fazenda management mode and structuring retrospective tea quality system, the Anxi prefectural government office has insisted in treating both principal and secondary aspect of production, implementing strategy comprehensively, devoting efforts to construct all-around and diversified tea quality supervision management service system.
To exact the admittance to agricultural materials market, Anxi county has set up the Anxi new cooperative agricultural capital goods corporation which implements the agricultural materials unified control and departmental management. They in public select brand agricultural material producing enterprises according to the four requests as quality, aptitude, service and price to realize uniform bidding, brand, price, service and supervision.
To intensify the support of technology platform, Anxi county has invested more than 30 million to construct state tea quality supervision and inspection center (in Fujian) and state tea inspection key lab (in Fujian), whose detectability is in the leading level of the institution of the same class. Meanwhile, they actively take new measures to preserve the ecological environment and create advantage for the implementation of the retrospective quality control system.
The manufacture, processing and circulation of tea go through the whole process, so to direct at the fact that the traced information is easy to get adrift, the Anxi county currently continues to quest the construction of basal aspects of the retrospective tea quality system based on the principle of “one step forward while one step backward”.
Cai Jianming introduced that the specialized cooperatives and tea enterprises are the basal units of independent management of trades and retrospective quality system. Therefore, Anxi county applies a series of measures to assist and develop the specialized cooperatives. For example, they annually award the “top ten” tea specialized cooperatives with 50000 yuan for each or establish specialized cooperatives marketing area in Chinese tea market to promote show their own brands and tamp the organizational foundation of quality security management.
With the active support of government, participation of enterprises and tea planters, and advance gradually and dig in every step in the all parts of producing, processing and marketing, Anxi tie guan yin tea has welcomed its vitality.
“Exportation of enterprises increase steadily while sale in domestic market rapidly expands by carrying out the retrospective quality system”, said Wang Wenli the general manager of Eight-horse Tea Corporation. The corporation has been ranking the first in exportation for continuous four years in Anxi while in the top three of the whole country. All big tieguanyin tea importers and consumers in Japan have become cooperative partners to Eight-horse. Eight-horse products have been deeply recognized and relied by a large amount of consumers. The multiple shops of eight-horse corporation reach to 500 and became the second brand with most multiple shops around the country while the first brand of tie guan yin tea.
The retrospective quality system not only makes the tea sellers play outstanding roles in tea market but also assist the Anxi tea planters to get rich. In Gande, Huqiu, Xianghua and Jiandou, the annual income per capita of tea planters is around 10,000 yuan.
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