SEO and Website Design – Do They Mix?
The global market is in the middle of a recession and companies’ budgets to spend on marketing have been reduced as a result of lack of spending. With consumer spending levels at an all time low it has never been more important to make sure that you are promoting your marketing message through as many mediums as possible.
Historically, Companies have used offline marketing techniques to promote their business such as newspaper adverts and bill boards.
In recent years, companies have moved away from traditional forms of marketing to putting more focus and budget into online marketing. A key area of online marketing is to make sure that you company has a targeted website that tells the user your marketing message in a clear and easy way. This is why companies are using more of their marketing budget to design interactive and creative websites. These website are generally visual and creative in the their approach rather than the website being created for search engines.
Getting the right balance between SEO (search engine optimisation) and website design is a skill on its own. This is because you have a number of different challenges when designing a website from making the website appear in the natural search results to keeping the creative department happy at the design stage.
Companies who created visual sites that are pleasing on the eye have started to realise that nobody is visiting the website as they do not appear in the natural search results. This is why getting the balance between SEO and a creative website is important to make sure your website is seen by your future customers.
There are a number of ways in which SEO and web design can co-exist together by using advancements in website which allows you to hide in SEO friendly way; allowing the site to be relevant for a selection of target keywords without affecting the style of the site. The two channels need to work together more than ever with the most popular search engine’s new “preview box” that allows the users to see the website before clicking through to the website.
With leading search engines introducing new features; like a preview box; each year it is important that SEO and web design remained linked. This is why that each service or function of the website need to work together as there is no point having a website if no one can find it in a search engine. Also if you site ranks highly in the natural search results but your website is badly design and does not put across your marketing message to the user. If the both channel do not work together the site will not receive sales and in these difficult times you every marketing channel working together.
It is important to remember that SEO and website design not only mix; they are both equally important. If you’re looking for an SEO agency Preston-based, you’ll need a Web design company Preston-located too.
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