Why Proximity Marketing Is Good for Your Business
In today’s economic climate it is becoming more and more difficult for high street stores to attract business. With so many retail giants shutting up shop in recent years, it is more important than ever to offer good deals and advertise to your prospective customers in order to lure them inside your store.
The advent of the Internet has seen an increase of companies using this medium to attract business; from making their own sites viewable in search engines, to advertisements on other sites; from creating a presence on social media sites, to email marketing. Put simply, the Internet is a great place to make your product or service viewable for those who are looking for it.
But, of course, not everyone is looking for your product who might buy it. And not everyone who does look for it will choose your product over similar products offered by your competitors. Proximity marketing offers an innovative and intriguing way around this.
By distributing your advertisements and offers to everyone within the range of a Bluetooth or Wi-Fi transmitter placed in a public location, such as a shopping centre, you can almost guarantee your product will be made visible to everyone who is out and about looking for a good deal. By making your message viewable to people via their mobile devices; phones for example; you can also pretty much guarantee that people will pay attention to the message you’re sending to them, as they’ll have to take out their phones and look at the message even if they’re going to ignore or reject it.
Proximity marketing to mobile devices is also rather cost effective, as it eliminates printing costs and wastage, and allows for a much greater distribution: you can pay someone to hand out your flyers, who can only interact with one person at any one time, or you can leave leaflets lying around in the hopes that people might find them.
Proximity marketing therefore makes it much easier to reach potential customers once they have left their homes. Companies can reach potential customers via the Internet, television, papers or magazines, but there is no guarantee that the people who see your advertisement will leave their homes and purchase the product. With proximity marketing, you can make people notice you when they’re already out and ready to make a purchase, which greatly increases the chance that your potential customer will transition into a current customer.
It’s becoming possible to reach more customers with your discount vouchers and advertisements using proximity marketing. JungleDrum uses Bluetooth technology to make sure more people can see what you’ve got to offer.
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