IT appliances in the field to attack the general trend of the times – Appliances
This entry
Home Appliances
Market
With the development of network technology, digital appliances and IT boundaries become increasingly blurred, and many IT companies to seize opportunities to launch onslaught to household appliances, the traditional home appliance manufacturers pushed to a dead end. American authorities even issued a warning: the global consumer electronics market is facing a restructuring, if you do not take decisive decisions and measures, by 2006, 90% of the existing home appliance manufacturers will be off the market.
IT "sword" is intended to appliances
Few years ago, "home server" beautifully. Although it attached to the appliance, but almost all of its parts computer parts, IT powers??? The United States see opportunities and timely grasp these services. However, the world's largest producer of household appliances appliance manufacturers in Japan not only on the emerging trends in office is indifferent, or even rejection of such products into the bureau. The result is that Japan was forced to fight in two years, and for their foresight pay a painful price??? Japan and the U.S. focus on the development of information appliances for competition is never thought of Japanese businessmen.
The PC "heart" CPU market share of the absolute advantage Intel has officially announced to enter the consumer electronics market. Intel CEO Paul Otellini predicted that: "Technical standards and technological innovation lead to the same PC, the field of digital home appliances will also set off a revolution." However, Intel did not lip ambition is to be the same as the Pentium processor in the appliance the "heart"??? chip, establishing absolute monopoly.
Intel's aim, to break the thin large-screen TV on the price barrier, however, TV is by no means aimed at Intel in the home appliance market, the only area. It's "appetite" also includes: digital cameras, portable music and video player, "STB" TV receiver chips and other electronic equipment. Intel's venture investment even with the power of the field of software and hardware for home appliances ventures, the establishment of 200 million U.S. dollars in investment funds.
HP
outdone, also played "not to PC-centric consumer electronics strategy" slogan. HP's strategic vision: to make the same PDA as remote control to operate TV and other appliances terminal. This line of thought developed at HP "DigitalHub (Digital Hub)" on has been fully embodied.
Compared with Hewlett-Packard, Microsoft has never given up on home appliances, Hope, "PC-centric control of all equipment within the family." Microsoft hopes to Win Juan dowsPC core, Implementation and including all appliances, including television connections, and free play. To this end, Microsoft have spent a large capital developed with TV, game consoles receiver connection for the exchange of information between the various machine software.
Development of digital home appliances, software is highlighted unprecedented importance. Whether used in conjunction with the PC, or record, play digital video and audio, software technology are essential. From start with IBM launched a campaign to household appliances.
Network "instructive" appliance "shade"
Recent years the rapid rise of the Internet, the application of digital technology for the appliance provides a vast market and development space. Although many household appliances to achieve a remote control, but the distance is limited, and network technology but can make up for this deficiency.
Developed by Korean company LG refrigerators are the second generation network market, it is equipped with 15-inch LCD touch screen and embedded computers, be able to pre-configured channels for television purposes. It also has MP3 player and digital camera functions, can serve as a message machine and video telephony.
The United States, Microsoft, Panasonic, Philips and Germany's Siemens and other companies, a few years ago began to test the appliances connected to the Internet, its significance is easier for consumers to achieve remote control. Once broadband Internet allows the visualization of network traffic, employees can go out on patrol in the portable computer home in case thousands of miles away.
So far, only developed countries have nearly one thousand software companies in the development of IT-based appliance software. For example: Microsoft's deep lack of talent, specifically in India, the Philippines, the establishment of overseas software development base. Industry that is accelerating replacement of traditional household appliances, IT technology, with each passing day, as well as international competition intensifies, the traditional home appliance manufacturers face many challenges and choices.
Times trend
U.S. Bartley Institute survey, since the mid-20th century, 90 is the fastest growing home appliance using digital technology during this period, countries in the development of IT in the input of the fastest-growing household electrical appliances.
With the ever-changing science and technology, especially high-speed development of modern information technology, is leading to the birth of many new industrial products, which are closely related with family life home appliances, more popular manufacturers of digital technology important goals.
International home appliance industry generally believe that in 2006, the non-IT-based home appliance market share will decline rapidly, so IT has become home appliance manufacturers plan for survival, development means the only strategy.
Bartley Institute has predicted the continuous progress of digital technology, household appliances reduce the update cycle is to promote the most important reason. Compared with ten years ago, today's update cycle of household appliances, has been reduced to the original 1 / 3 or less. Personal communications products, for example, portable telephone just in the last five years to update the three.
The popularity of home PC for home networking to provide the necessary conditions. Early Intervention PC, home appliance giants are developing strategies in the future, their own position clear: the network terminal equipment provider. Nowadays an increasing number of manufacturers began to use the Internet to contact with users and the progressive realization of "on-demand assembly." Therefore, many multinational companies, eager to find partners throughout the world to acquire small and medium enterprises for the future supply-demand in preparation for the globalization of production.
Soil insight that, IT companies launched an offensive to household appliances absolutely should not be overlooked. Because many of these IT companies all have strong financial strength and outstanding management ability. Matsushita Electric Chairman and CEO Hideaki Iwatani last came to their senses: "never thought about what the original threat, but now, if not carefully treated, then the future is likely to lose their foothold."
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