Urban and rural household appliances household appliances to the countryside to
5 26, the Ministry of Finance, the Ministry of Commerce jointly decided
Home Appliances
Pilot period of the countryside from the original May 31, 2008 extended to December 31. "Appliances to the countryside," the half-year ago, on the one hand, farmers get the benefits, improved quality of life, domestic demand effectively starts. On the other hand, domestic appliances giant, and rural consumers and to build closer ties, a large number of products through the "home appliances to the countryside" to this channel to every household. Tightening of export situation in the manufacturing situation, "home appliances to the countryside" as the domestic demand made a good start attempt.
2007 end of the year
Chang
In the "home appliances to the countryside" pilot won the bidding for the work of "Grand Slam", in
TV
,
Mobile
,
Refrigerator
, Refrigerator four major categories of products, product model bid all finalists, finalists in a total of 197 product models hold 35 seats. Changhong to as "optimization to enhance the three, four market network capacity" is a unique opportunity, three, four market is the advantage of Changhong's traditional area, this time can be like a duck to describe.
From home appliances to the countryside began to implement, Changhong act quickly, from the design and development, production organization, supply assurance, network carding, product sales, service and other aspects, opened up a "factory? Business? Consumers" complete pathway.
Data show that, as of June 30, Changhong, a library successful product sales of about 601,000 units, of which 335 000 Changhong TV sets, Meiling refrigerator 176,000 units, nearly 90 000 Chang cell phone. Sichuan Changhong in the traditional advantage of the market emerged, accounting for Changhong in three pilot provinces, 58.4% of total sales. Through the "home appliances to the countryside information system" to monitor sales data, Changhong
TV
Sales in the TV category was ranked first. This is a very good report card.
Changhong Minister Deng Xiaohui market platform that: "the overall brand of Changhong, industrial advantage, R & D strengths and market advantages into the network so that rural consumers of product quality and service satisfaction, which satisfaction has contributed to the product sales volume. "For example, in R & D, Chang according to the characteristics of rural markets, in energy saving, environmental protection, and durability, security and other aspects of the focus of research and development, such as wide-voltage, super TV reception, low power consumption, environmental protection, refrigerators, large ring, mobile phones and long standby time, these products are favored by consumers.
A concern of the industry, said home appliances to the countryside, "the beginning of many organizations regarded as a big plus for home appliances to the countryside, from the current point of view, domestic appliance brand is the biggest winner."
In fact, the meaning of home appliances to the countryside far more than mere sales. On Changhong, the optimization of sales and service network to enhance capacity, to make it more close to the rural consumers, perhaps the greatest benefit. In fact, driven home appliances to the countryside, Changhong TV
Air conditioning
, Refrigerator, full range of products, sales of mobile phones has also made good growth. "Not only launched a massive rural incremental market, and further grasp the rural consumer characteristics, including the marketing system and service system, including the entire operating system is an optimized and improved." Deng Xiaohui said.
Some experts stressed that "appliances to the countryside" to break the larger significance of the urban and rural household appliances "dual structure." Over the years, the rural market in terms of household electrical appliances product variety, product and service on both velocity behind the urban market, some no-name or shoddy products in the market which can not be synchronized so that rural consumers enjoy the high quality products and services. The underlying reason is not a perfect rural market-oriented industrial production, distribution and service system. Appliances to the countryside is only a beginning, the success of this channel, once established, more material may emulate their access to thousands of families.
Rural household appliances market will usher in a reshuffle, brand concentration further to the well-known brand, and old household electrical appliance enterprises in the rural market the past several years, a distinct advantage. A home appliance industry analyst pointed out that "rural consumers will gradually build appliance brand awareness, 'the rural consumer brand' feature is more significant."
As more farmers shift from subsistence living well-off,
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