Outsourcing your SEO vs. In House SEO
With the UK market still trying to recover from the economic instability that was experienced, companies’ budgets for online marketing has been reduced to cut back on costs. With spending levels being at an all-time low it has never been more important for your business to promote its services via as many channels as possible.
Over the past few years one of the most important channels to promote your marketing message has been online through the leading search engines such as Google, Yahoo! and Bing. Many companies have started to move their budget away from traditional forms of marketing to put an increased focus on creating an online presence. Google has become the most important channel to promote your business online as it accounts for around 85% percentage of search engine traffic, although the other search engines have started to increase their visibility since the merger of Bing and Yahoo!.
With users now using the internet more than ever before to shop online, companies are spending an increasing amount of money on internet marketing each year. This rise has been driven by the improvements in mobile devices and other new technologies such as the introduction of smartphones such as the iPhone and tablet PC’s such as the iPad. Google can even be quoted in saying that 2011 is the “year of the mobile” and research shows that people accessing the internet by a handset device has increased year-on-year.
With all these factors combined, companies have started to come around to the idea that they need to perform search engine optimisation on their website to get the maximum amount of visibility in the natural search results. All this considered, companies need to make a tough decision on whether to employ an in-house SEO expert or outsource it to an agency. There are advantages and disadvantages to each option as it depends on the industry you are in and the scale of the campaign that is required. The disadvantage to employing an in-house SEO specialist are that you will have to pay them a regular wage with employee benefits and holidays and although they will understand the brand of the company better than an external agency but may not have the experience.
If you outsource your SEO, the agency is on fixed contact and if you are not getting the results you are looking for you can simply cancel the contract. Also if you have an in-house SEO may not have the same support network so their skills may become static and out-dated quickly. In an agency environment SEO specialists have a number of different specialists and are constantly improving their skills to keep their knowledge up to date.
In summary outsourcing your SEO or doing it in house is the choice of the company as what they want to get from there online campaign. Also it also depends at what stage of development your company is what you can afford long term.
If you believe your company is at a stage where you can benefit from outsourcing your SEO, and you’re based in the North-West, you could look for an SEO agency London-based or more generally a digital marketing agency London-located.
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