Brand Shoe Tool For Enhancing The Competitiveness Of
Today, the shoe industry more and more new brands swarming malls, people overwhelmed. This is also the trend of the terminal, because the footwear industry is always a sunrise industry in the consumer market, the shoes are necessities of life, the world’s 6.7 billion population, only one pair of shoes per person per year, which is a huge market. In the old concepts, many shoes are considered more beautiful can only be done through the feet of the humble, not many people can appreciate that a lot of shoe manufacturers did not pay attention to product quality and beauty, through the OEM and volume production, the targeted in the prices of the products. Driven by the profit-maximizing, or reduce the production cost of raw materials, or reduce the production process, so early, shoes, true color of the products out of small, far from emerging foreign craft boutique. However, with the continuous economic development, people’s consumption level of consumer attitudes and awareness are continuously enhanced, shoes from the first necessities of life slowly evolved into a people’s pursuit of personal symbol of the pursuit of quality, so the difficulty of building products and inputs are as The higher up. So this way, the shoe has been pressing its own brand building.
Stand up to do a lot of shoe to dominate the market who believe that only by creating influential brands, but easier, does not know the difficulty of building a brand and investment is enormous, creating a well-known brand on the even more difficult. As a result, the market had appeared to be the shoe, they’ve got some money, channels, production capacity, the only lacking is the brand’s influence, not produce the brand premium space. They would do everything possible to find a breakthrough, do not brand their balance on the use of price competition in sales to a gain market share, as lower product prices to consumers show enough profit margin. There is a famous classical Marxism, “30% of the profits, can make people desperate,” Some Thoughts on shoe business brains around the market as the central focus also on market promotion, the last volume, the volume, to a the amount of business around the sales of all acts. Simple imitation as a means to sacrifice quality for the price to the consumer is cheap and poor quality, not the core technology advantages of homogeneous products, this is a “Banded” approach, although the market short term profit, but in the end will dealers involved in the maelstrom of vicious competition, so dealers lose confidence in the future of the enterprise, and business loss will be the long-term benefits, such products can not obtain market acceptance, this myopic near Lee’s behavior is not desirable. Therefore, in this case, the shoe first question is clearly present their own advantages and shortcomings, give full play to strengths rather than rush to make an issue of low prices. No doubt, any business owners see is profit, monthly, how much per year.
However, this business is not against the fierce market competition. Therefore, as a promising business owners must be self brand. Because an enterprise to be able to withstand wind and rain, survive longer, they should have their own core competencies. Therefore recommend that shoe brand building start from scratch, gradually building their own brands. This move is more suitable conditions. Li Ka-shing said: “The most valuable asset is not included in the balance sheet in that part of the assets!” This is the brand value. We can see that products can be imitated, but the brand is not imitation. Therefore, the marginal profit also highlights the value of the brand, who possess different brand advantage is business compete in the market value of a powerful weapon. In China, an emerging market, on the shoe is to create a new brand may be more readily accepted by all.
Brand is viable, the brand to grow. A large number of surplus products in the market today, the brand’s personality and charm even more apparent.
I am a professional writer from China Toys Suppliers, which contains a great deal of information about bamboo handle handbags , fake prada bags, welcome to visit!
Processing your request, Please wait....
