The 6 Jobs of Logo’s Icon
Most of the industrialists craft an icon with own symbolic meaning, because they think the icon appeal to them personally so others too will find it fascinating. Finally, this will lead to ineffective design that will not solve its purpose.
Now the question is what is more important than appealing to owner of the business?
Most of the people will agree that there is a strong probability that others too will see and like your emblem as the way you did, right?
Well, the answer is no. The main aim of the emblem is to successfully tell brand story with the help of visual meaning and symbols.
The drawing, art, symbols or pictures used in it, should have visual meaning. This visual aims to create a favorable impression on the viewers. This visual meaning is also knows as symbology and it helps the design to communicate with customers and strike a rapport.
Generally there are two types of symbols.
• Abstract
• Representational
For instance, an abstract sign of a circle is generally used to represent belief, comprehensiveness, or to highlight another foreground element. On the other hand, you can use representational symbol of a leaf to represent nature, eco-friendliness or growth. You can use different combination to give your design icon more visual meaning.
How to decide the symbolic message for your logo?
The message, icon imparts is very essential. It tells the consumer about your company, what product and service you are offering to them and how your product and services are different and better from your competitors. Generally, when you put these fundamentals on paper, you will come across some simple but gripping ideas about core areas of your business. And few of them would be really fascinating from customers’ point of view.
These are the fundamental things your motif should cover. Now let us look at other jobs of logo icon.
• Memorable – First impression is the last impression, so make sure your motif makes the very favorable first impression. It would be possible if it is easy to remember.
• Unique – Make sure that your emblem is different from competitor’s motif and other company motif too. You will never want your customer to get confused and deal with other companies.
• Scalable – One of the key features of a good emblem design is scalability; it should look good in every size and everything that you put.
• Timeless – Insignia design should be eternal, customer will feel connected to it.
A logo that fulfill these six steps will do wonder to your business.
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