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Any of our products need to have a location, a new product is the need to have a product positioning and market positioning, product launches first job is to locate the first work, only do this work, nike air max 2012 the other work on this basis can be expanded and extended. Here we are on the positioning of the product described. Product’s market position depends on consumer demand Doing a new product positions, need to find the product to meet the interests of people who, this is a new product market positioning.
Positioning in the market, you need to research what we are in need of the product is need-based products or products; is rational or emotional needs of the product demand of products; is the need, demand-based or demand, desire-based products; Cheap Air Max 90 is the product of interest by win the market or the result of winning depend on the product market. Only necessary to divide them to different types of product positioning based on the needs of different populations. For example: when people are buying clothes because the product is not the original purpose of interest on demand.
and its benefits need to be “modesty”, and the benefits needs of the “cold”; Nike Air Max 24-7 Now when people buy more clothing is consider the products, styles, fabrics, brands, quality results and can show the desire of the factors; styles, fabrics and quality in pursuit of someone else how to appreciate and praise the results, while the brand show a desire on the satisfied, so For a new clothing products, we can only result from the product or the desire to go up to consider how to locate it. Our positioning methods Need, demand-based groups because the direct benefits arising from the product purchase behavior, so the positioning is based on people who buy the way who is.
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