How to Start with your Own Custom Bookmarks
For quite some time now, print marketing has been left in the corner never to be used again by business owners and professionals. The Internet and e-communication has been the fad. A lot of businesses today focus purely on online marketing when communicating with their customers and prospects. It seems that print marketing is dead.
But despite effort in eliminating print marketing, it seems that print is coming back into fashion. Businesses, especially small ones, are seeing the need to use print communication. Sure, the internet and web marketing would still be used but they have realized that not all customers today want to communicate through email or do online shopping. There is still a large percentage of the population who wants to connect through print media.
So, as a business owner you have to understand that print marketing should still be a part of your marketing program. You still need to create business cards, newsletters, postcards or brochures. But if you are limited by your budget, you can always start with bookmark printing. Bookmarks are simple to produce and would not take a lot of your time and effort. You can even design and print them on your own if you want to save a lot of your marketing dollars.
However, if you want a custom bookmark, it would be best to look for professional help. Keep in mind that you want to get a good first impression with your customers and prospects. A poorly designed bookmark will not help you do that, so it would be best to work with a professional. Of course, you can always create your own custom design and have a professional printer to do the printing. This way you still get to save a huge chunk of your budget.
If you decide to make your own bookmark design, here’s a simple guide to help you do that:
– Create a good layout. If you don’t want a hard time having your material printed, you can always go for a standard layout. Don’t use fancy shapes that will make the printing process a bit complicated. The printer doesn’t have to re-tool their machines just to accommodate your print job. This gives you a more affordable printing cost. A rectangle bookmark will do. Just make sure to create a unique design so your bookmark still looks exceptional.
– Check the colors and images used. Make sure that you use the right colors and images in your bookmark templates. You don’t have to use a lot of colors and images. Just use one or two colors so your design doesn’t look too confusing. And because there is not enough space in your template, you can use just one image. In fact, your logo will be enough in your design.
– Ensure there are no errors. It’s important that you double check everything before final printing. Check for spelling errors or other slip-ups that will affect the final printout. Make the necessary changes so you don’t have to reprint your materials.
– Print in bulk. Look for a printing company that will give you good discounts in bulk printing. This should give you enough savings which you can use in your other business endeavors. There are plenty of printing companies out there, so you need to do a thorough research.
Follow these tips and you can be sure to create a professional looking bookmark. Communicating with your customers would surely be easy and even cheap, so start with your own bookmarks today.
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